Beautician (Retail Sales)

Department: Retail Sales – Beauty & Skincare 

Location: Nairobi, Kenya (with possible rotation across stores) 

Employment Type: Full-Time 

Reports To: Store Manager 

About the Role

We are a fast-growing retail chain specialising in premium beauty and skincare products. We are looking for a passionate, customer-obsessed Beautician who combines professional beauty expertise with strong sales drive. This is not just a treatment role; you will be a key player in driving revenue by turning every customer interaction into a personalised beauty solution and a sale.

You will be the face of our beauty counters, delivering exceptional in-store experiences while consistently meeting and exceeding aggressive monthly sales targets.

Key Responsibilities

Provide quick, professional beauty consultations and skin analysis to customers within limited timeframes.

Deliver expert product recommendations and demonstrations to drive immediate purchase decisions and maximise conversion rates.

Achieve and consistently exceed monthly individual and team sales targets.

Actively promote new arrivals, promotions, and high-margin beauty & skincare products.

Maintain deep and up-to-date knowledge of all beauty and skincare products, ingredients, benefits, and usage.

Track and manage inventory – conduct regular stock checks, report low stock, damaged items, and ensure accurate shelf replenishment.

Keep the beauty counter clean, well-merchandised, and fully stocked at all times.

Capture customer details for follow-up where possible and build repeat business.

Accurately record sales transactions and customer feedback in the POS system.

Support store operations including opening/closing procedures and visual merchandising.

Comply with airport security, health & safety, and brand standards at all times.

Meet or exceed 100% of monthly personal sales target (target communicated based on store performance – typically aggressive due to high footfall).

Maintain a high conversion rate from customer interactions to completed sales.

Contribute significantly to the overall beauty category sales growth.

Requirements

Education 

Certificate or Diploma in Beauty Therapy, Cosmetology, Skincare, or related field from a recognised institution.

Experience

Minimum 2 years’ experience as a Beautician, Beauty Advisor, or Sales Consultant in beauty/skincare retail environment.

Proven track record of meeting or exceeding sales targets in a fast-paced, target-driven retail setting is mandatory.

Experience in high-traffic retail store is a strong advantage.

Skills & Competencies

Excellent product knowledge of skincare and beauty products 

Strong sales and persuasion skills with a consultative, non-pushy approach.

Ability to deliver quick, effective consultations under time pressure.

High attention to detail for inventory tracking and stock management.

Outstanding customer service skills and a friendly, engaging personality.

Ability to stand for long hours and work flexible shifts (including early mornings, late evenings, weekends, and public holidays).

Basic computer skills and familiarity with POS systems.

Fluent in English (additional languages are a plus).

Personal Attributes

Energetic, well-groomed, and passionate about the beauty industry.

Results-oriented with a strong sense of urgency and target-driven mindset.

Reliable, honest, and able to work effectively in a high-pressure airport environment