Digital Growth Associate

Department: Sales & Marketing
Reports to: Head of Business Development
Employment Type: Full-time

About the Role
We are looking for a proactive and results-driven Digital Growth Associate to strengthen our online presence and generate
inbound business leads. The role will manage our social media platforms, website, content, and digital marketing
activities, with a focus on attracting potential clients, increasing brand visibility, and converting online engagement into
qualified sales opportunities.

Key Responsibilities
• Social Media Management: Manage company social media platforms, develop content calendars, create and
publish engaging content, and grow relevant audiences.
• Website Management: Maintain and update the company website, improve user experience, optimize service
pages, and ensure effective lead-capture mechanisms.
• Inbound Lead Generation: Develop and execute campaigns that generate qualified enquiries and sales
opportunities through digital channels.
• Content Creation: Create compelling posts, articles, graphics, case studies, and other marketing materials
that communicate the company's value proposition.
• Analytics & Reporting: Track website traffic, engagement, campaign performance, and lead conversions,
providing regular reports and recommendations.
• Sales Collaboration: Work with the sales team to understand target markets, align marketing activities with
sales objectives, and ensure timely tracking and handover of inbound leads.

Requirements
• Diploma or bachelor's degree in Digital Marketing, Marketing, Communications, or a related field.
• 1–3 years of experience in digital marketing, social media management, content creation, or lead generation.
• Practical knowledge of SEO, website management, and digital marketing analytics.
• Proficiency in content creation tools such as Canva and familiarity with website platforms and CRM systems.
• Strong communication, writing, analytical, and organizational skills.
• A results-oriented mindset with a demonstrated interest in using digital channels to drive business growth.