Marketing Manager

ABOUT THE COMPANY

At Mama Ashanti, we specialize in authentic West African cuisine, using fresh ingredients and bold spices in traditional recipes passed down through generations. Located in Nairobi with branches in Lavington and Waterfront Karen, we offer a welcoming atmosphere for dining in, casual meetings, or special occasions. Our menu features a variety of starters, main courses, and beverages, with options for virtual reservations and delivery services.

JOB SUMMARY

The Marketing Manager plays a vital role by developing and implementing marketing strategies that align with the company’s goals. This position is essential for driving brand awareness, attracting new customers, and retaining existing ones. By analyzing market trends and customer preferences, the Marketing Manager designs and executes promotional campaigns that not only enhance the restaurant’s visibility but also drive sales performance, increase revenue, and support the achievement of overall sales targets. The role works closely with operations and sales teams to ensure marketing initiatives translate into measurable business growth and profitability.

RESPONSIBILITIES

Strategic Planning: Develop and implement marketing strategies that align with the overall business objectives. Execute comprehensive marketing plans to promote the brand. Create engaging content for various platforms. Management of the restaurant's online presence directly or through 3rd party agencies, including social media accounts and review platforms.Sales Performance & Revenue Growth: Own and drive sales performance by translating marketing strategies into measurable revenue outcomes. Set, monitor, and achieve sales targets through effective campaign execution, team coordination, and pipeline management. Ensure the Sales team is supported with clear direction and performance tracking to meet and exceed revenue goals.Market Research: Conduct market research analysis to identify target audiences, understand consumer behavior, and analyze competitive landscapes. Identify and analyze key competitors and their strategies.Campaign Development: Create and manage marketing campaigns across various channels, including digital and print. Analyze marketing campaign performance and provide insights for continuous improvement. Collaborate with the branch teams to design and promote special events, seasonal menus, and promotions.Budget Management: Managing the marketing budget and ensuring that resources are allocated effectively.Performance Measurement: Track and analyze the performance of marketing campaigns, making adjustments as needed to optimize results. Analyze data to identify trends, opportunities, and areas for improvement. Lead generation for events for the salesperson and branch managers. Provide regular reports on marketing activities and results.Staying Informed: Stay up to date on industry trends, consumer behavior, and emerging technologies to make informed decisions.Customer Relationship Management: Build and maintain relationships with customers. Nurture leads and build relationships with potential and existing customers.Pricing Strategies: Coordinate with the Branch Manager, Cost Controller, and Executive Chef to develop pricing strategies for events and come up with favorable prices.Closing Sales: Negotiate and close deals while ensuring customer satisfaction and loyalty. Track and analyze sales performance while providing regular reports to the General Manager.Team Management: Manage the sales and marketing team to provide regular customer feedback to the team and identify areas for performance improvement.

REQUIRED SKILLS

Event management, Search engine optimization (SEO), Customer relations, Brand management, Marketing strategy, Competitor and market analysis, Sales performance tracking and reporting, Social media community management (admin), Sales strategy, Social media marketing

REQUIRED EDUCATION

Bachelor's degree