Hotel Sales and Marketing Manager

1. Sales Strategy:

• Develop sales strategies and action plans to achieve revenue targets for rooms, event spaces, and other hotel amenities.

• Identify and pursue new business opportunities, including corporate accounts, group bookings, and partnerships with local businesses and organizations.

• Maintain a pipeline of leads and prospects, nurturing relationships and converting them into sales opportunities.

2. Marketing Campaigns:

• Plan and execute marketing campaigns to promote the hotel's offerings, including digital advertising, email marketing, social media, and traditional marketing channels.

• Collaborate with the marketing team to develop creative assets, such as brochures, flyers, and promotional materials, to support marketing initiatives.

• Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to optimize results and ROI.

3. Brand Management:

• Ensure brand consistency across all marketing channels and communication materials, adhering to brand guidelines and standards.

• Develop and maintain strong relationships with media partners, influencers, and industry stakeholders to enhance the hotel's visibility and reputation.

4. Client Relationship Management:

• Build and maintain relationships with existing clients, ensuring high levels of customer satisfaction and loyalty.

• Act as a primary point of contact for key accounts, addressing client inquiries, resolving issues, and identifying opportunities for upselling and cross-selling.

5. Market Research and Analysis:

• Conduct market research and competitive analysis to identify trends, opportunities, and potential threats in the market.

• Use market insights to inform strategic decision-making and identify areas for growth and innovation.

6. Event Management:

• Coordinate with the events team to promote and sell event spaces for weddings, conferences, meetings, and other special occasions.

• Attend industry events, trade shows, and networking functions to generate leads and build relationships with event planners and organizers.

7. Budget Management:

• Develop and manage the sales and marketing budget, allocating resources effectively to maximize ROI.

• Track expenses and revenue performance, preparing regular reports and forecasts for senior management.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field. Master's degree is a plus.

• Proven experience in sales and marketing roles within the hospitality industry, preferably in a hotel setting.

• Strong understanding of sales and marketing principles, strategies, and techniques.

• Excellent communication, negotiation, and interpersonal skills.

• Ability to develop and maintain relationships with clients, partners, and industry stakeholders.

• Proficiency in CRM (Customer Relationship Management) systems, digital marketing tools, and analytics platforms.

• Creative thinking and problem-solving abilities, with a results-driven mindset.

• Strong organizational skills and attention to detail