Local Search & Google Maps Growth Strategist
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Job summary
Company: Bestcare Facilities Management We are looking for a highly skilled and results-obsessed Local Search & Google Business Profile Strategist to own our Google Maps presence, dominate local search rankings, and drive consistent high-quality leads across all our service lines.
Min Qualification:
Bachelors
Experience Level:
Internship & Graduate
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Contract - 9 to 5
Applicant Location:
Kenya
Job descriptions & requirements
JOB VACANCY: Local Search & Google Business Profile (GBP) Strategist
PositionLocal Search & Google Business Profile (GBP) StrategistLocationNairobi, Kenya (Hybrid / Remote flexibility available)Role OverviewYou will build and execute a high-impact local search strategy to ensure Bestcare consistently ranks in the Top 3 Google Local Pack for high-intent searches such as cleaning services, pest control, security, plumbing, and facilities management in Nairobi and beyond.Key Responsibilities
WhatsApp applications accepted:
- Own, optimize, and scale multiple Google Business Profiles across all Bestcare service divisions
- Develop and implement aggressive Google Maps ranking strategies to achieve and sustain Top 3 positions
- Optimize GBP categories, descriptions, services, photos, posts, and Q&A for maximum visibility and conversions
- Design and manage a structured, high-volume Google reviews acquisition and reputation management system
- Conduct in-depth local keyword research and location-based optimization
- Build and strengthen local citations, directories, and map signals
- Monitor and improve critical engagement metrics (calls, WhatsApp clicks, direction requests, website visits)
- Collaborate with the content & SEO team to align website landing pages with local strategy
- Track competitors and continuously refine tactics to outperform them
- Deliver clear weekly and monthly performance reports on rankings, leads, and growth
- Achieve and maintain Top 3 Google Maps rankings for priority service keywords
- Significant month-on-month growth in calls and WhatsApp leads from Google
- Consistent review growth (target: 50–150+ new reviews per month)
- Increased local search visibility across Nairobi estates and surrounding counties
- Higher engagement and conversion rates from Google Business Profiles
- Proven track record in Local SEO and Google Business Profile optimization with verifiable results
- Deep understanding of Google Maps ranking factors and local search algorithms
- Experience managing GBP for multi-service or multi-location businesses (strongly preferred)
- Ability to build and execute effective review generation systems
- Proficiency with key tools: Google Search Console, Ahrefs, SEMrush, BrightLocal, or similar
- Strong analytical skills and reporting ability
- Self-driven individual who can work independently and deliver measurable outcomes
- Experience in service industries (cleaning, pest control, security, or facilities management) is a strong advantage
- Success ranking businesses in highly competitive local markets
- Experience optimizing Google Maps for lead generation (calls & WhatsApp)
- Good knowledge of the Kenyan digital marketing landscape
- Ability to coordinate local SEO with website content strategy
- Conversion optimization mindset
- Work with one of Kenya’s fastest-growing facilities management companies
- Performance-based growth and incentives
- Opportunity to build national-level dominance across multiple service categories on Google Maps
- Flexible hybrid/remote working arrangement
- Exposure to large-scale, multi-service local SEO operations
- Updated CV/Resume
- Portfolio or list of businesses you have ranked on Google Maps (include before & after results where possible)
- Brief summary of your strategies and tools used to achieve results
WhatsApp applications accepted:
Important Note: Only candidates with proven, real-world Google Maps ranking results will be considered. This is a performance-driven role where success will be measured by visible growth in rankings and leads.
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