Decathlon Sports Kenya Limited

Retail Store Director/Manager

Decathlon Sports Kenya Limited

Trades & Services

3 days ago
Easy apply New
Nairobi Full Time Retail, Fashion & FMCG KSh 90,000 - 105,000 Negotiable

Job summary

Are you an ambitious leader with a passion for sport and a knack for retail excellence? Decathlon is looking for a Store Director to build and manage a visionary store project. Your mission is to serve profitable and sustainable growth while fostering a culture of autonomy and responsibility within your team.

Min Qualification: Diploma Experience Level: Senior level Experience Length: 3 years Working Hours: Full Time

Job descriptions & requirements

Required Experience & Qualifications:

  • Retail Industry Expertise: Prior professional experience within the retail sector is essential.
  • Leadership Background: Proven track record in supervisory or managerial positions, demonstrating the ability to lead and develop diverse teams.
  • Prerequisite Roles: Successful experience as a Store Manager, Store Department Manager, Store Operations Manager, or Store Customer Service Manager is highly preferred.


Key Responsibilities

As a Store Director, you will be responsible for four primary pillars:

1. Developing Human Capital

  • Recruit, onboard, and train complementary talents.
  • Guarantee a safe, healthy, and psychologically secure work environment.
  • Embody Decathlon’s purpose and values to federate your collective team.

2. Strategic Commercial Leadership

  • Manage local customer and sport user knowledge to prioritize the right product and service offers.
  • Implement omnichannel and circular strategies (Second Life, Rental, etc.).
  • Build a store mass plan aligned with merchandising guidelines and seasonality.

3. Best-in-Class Customer Experience

  • Drive offensive commercial dynamism and manage the loyalty program.
  • Optimize InStore customer traffic and conversion rates.
  • Ensure "best in class" customer relationships through leadership by example.

4. Performance & Sustainability Management

  • Manage the P&L and formalize action plans to bridge gaps between "realized" and "forecast" performance.
  • Optimize stock accuracy, availability, and lifetime.
  • Monitor and improve environmental impacts, including CO2 retail changes.
Teammate & Team Management Store Performance & Security Commercial Policy & Dynamism Stock Availability Management Social Dialogue Animation Strategic sense

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