Purpose of the Role: The Sales and Marketing Officer is responsible for effectively recruiting students to join our educational programs. This role involves direct communication with potential students through calls and follow-ups, guiding them towards the most suitable courses and entry levels based on their educational background and skills. The primary goal is to maximize enrollments and ensure students are well-informed about their options.
- Minimum Qualification: Diploma
- Experience Level: Mid level
- Experience Length: 2 years
Position: Sales and Marketing Officer - Student Recruitment
Department: Sales and Marketing
Reporting To: Business Development Manager
Salary: Ksh40, 000 plus commissions
Duties and Responsibilities
1. Contact Leads: Proactively engage with provided leads to introduce educational programs and match prospects with suitable courses.
2. Advice Potential Students: Offer advice on course offerings, aligning recommendations with the prospect's educational background and skills.
3. Manage Enrollment Process: Guide prospects through the enrollment steps, assisting with form completion and documentation.
4. Collaborate on Strategy: Work with the team on sales and marketing strategies to boost recruitment efforts.
5. Maintain Records and Report: Keep detailed records of interactions and report on recruitment activities and outcomes.
6. Conduct Market Research: Stay updated on market trends and competitor offerings to inform recruitment and program strategies.
7. Provide Exceptional Customer Service: Ensure inquiries and concerns are addressed promptly, maintaining positive relationships with potential students.
Commitment to Diversity and Inclusion:
The Sales and Marketing Officer should be committed to fostering a diverse and inclusive environment for all potential students, respecting differences in culture, background, and learning needs.
This role offers the opportunity to make a significant impact on the lives of prospective students by guiding them toward educational programs that match their goals and aspirations. We look forward to welcoming a dedicated and dynamic individual to our team.
Skills and Qualifications:
- Knowledge of the education sector and course offerings is a MUST
- Proven experience in sales, marketing, or a related field, preferably in the education sector.
- Excellent communication and interpersonal skills, with the ability to persuade and motivate others.
- Strong organizational skills, with the ability to manage multiple leads and follow-ups effectively.
- Ability to work independently and as part of a team.
Only shortlisted candidates will be contacted.
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