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Sales and Marketing Officer – Student Recruitment

Institute of Software Technologies Limited (IST)


IT & Telecoms KSh Confidential
1 week ago

Job Summary

Purpose of the Role: The Sales and Marketing Officer is responsible for effectively recruiting students to join our educational programs. This role involves direct communication with potential students through calls and follow-ups, guiding them towards the most suitable courses and entry levels based on their educational background and skills. The primary goal is to maximize enrollments and ensure students are well-informed about their options.

  • Minimum Qualification: Diploma
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Position: Sales and Marketing Officer - Student Recruitment

Department: Sales and Marketing

Reporting To: Business Development Manager

Salary: Ksh40, 000 plus commissions

Duties and Responsibilities

1. Contact Leads: Proactively engage with provided leads to introduce educational programs and match prospects with suitable courses.

2. Advice Potential Students: Offer advice on course offerings, aligning recommendations with the prospect's educational background and skills.

3. Manage Enrollment Process: Guide prospects through the enrollment steps, assisting with form completion and documentation.

4. Collaborate on Strategy: Work with the team on sales and marketing strategies to boost recruitment efforts. 

5. Maintain Records and Report: Keep detailed records of interactions and report on recruitment activities and outcomes.

6. Conduct Market Research: Stay updated on market trends and competitor offerings to inform recruitment and program strategies.

7. Provide Exceptional Customer Service: Ensure inquiries and concerns are addressed promptly, maintaining positive relationships with potential students.

Commitment to Diversity and Inclusion:

The Sales and Marketing Officer should be committed to fostering a diverse and inclusive environment for all potential students, respecting differences in culture, background, and learning needs.

This role offers the opportunity to make a significant impact on the lives of prospective students by guiding them toward educational programs that match their goals and aspirations. We look forward to welcoming a dedicated and dynamic individual to our team.

Skills and Qualifications:

  • Knowledge of the education sector and course offerings is a MUST
  • Proven experience in sales, marketing, or a related field, preferably in the education sector.
  • Excellent communication and interpersonal skills, with the ability to persuade and motivate others.
  • Strong organizational skills, with the ability to manage multiple leads and follow-ups effectively.
  • Ability to work independently and as part of a team.

Only shortlisted candidates will be contacted.

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