Business Development Officer

Main Duties and Responsibilities

Sales:

 

·       Develop and implement sales strategies to achieve revenue targets and expand the client base.

·       Identify and pursue new business opportunities through prospecting, networking, and relationship building.

·       Manage the sales cycle from lead generation to closure, ensuring effective communication and negotiation.

·       Collaborate with the underwriting team to tailor insurance solutions to meet client needs.

·       Maintain an up-to-date understanding of insurance products, industry trends, and competitors' offerings.

 

Marketing:

 

·       Develop and execute marketing plans to enhance brand visibility and generate leads.

·       Create compelling marketing materials, including brochures, presentations, and digital content.

·       Coordinate marketing campaigns across multiple channels, including online, social media, and events.

·       Conduct market research and analysis to identify target markets and optimize marketing strategies.

·       Collaborate with the marketing team to align sales and marketing efforts for maximum impact.

 

Knowledge and Skills Required

 

·       Bachelor's degree in Business, Sales & Marketing, or a related field.

·       Proven track record of 3-5years in sales and marketing roles within the insurance industry or an insurance brokerage, demonstrating consistent achievement of sales targets.

·       Strong sales acumen, negotiation skills, and the ability to build and maintain client relationships.

·       Proficiency in developing and executing marketing strategies across various channels.

·       Excellent communication, presentation, and interpersonal skills.

·       Analytical mindset with the ability to interpret sales and marketing data.