Head of Marketing (College)
Job summary
The Head of Marketing is responsible for developing and executing the college’s marketing, branding, and student recruitment strategies. This role drives brand visibility, enrollment growth, and stakeholder engagement through integrated marketing campaigns, digital channels, partnerships, and outreach initiatives aligned with the institution’s acad
Job descriptions & requirements
Marketing Strategy & Brand Management
Develop and implement comprehensive marketing and branding strategies for the college
Ensure consistent brand messaging across all communication channels
Position the college competitively in the higher education market
Student Recruitment & Admissions Marketing
Plan and execute student recruitment campaigns to achieve enrollment targets
Collaborate with admissions teams to support lead generation and conversion
Analyze enrollment data, market trends, and student demographics to guide strategy
Digital & Communications
Oversee digital marketing, including website, social media, SEO/SEM, email campaigns, and online advertising
Manage content creation for brochures, prospectuses, newsletters, and promotional materials
Supervise public relations, media relations, and institutional communications
Partnerships & Outreach
Develop relationships with schools, counselors, industry partners, and education agents
Lead open days, education fairs, campus tours, and promotional events
Represent the college at external marketing and recruitment activities
Budget & Performance Management
Manage the marketing budget and ensure cost-effective use of resources
Track, analyze, and report on marketing KPIs and campaign performance
Continuously optimize strategies based on data and insights
Team Leadership
Lead, mentor, and develop the marketing and communications team
Coordinate with academic departments and senior leadership on marketing initiatives
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