Our client wants to use the awesome produce in Africa to create authentic beverage products through their brand ‘Kenyan Originals’.
Based in Kenya, Kenyan Originals is a variety of African craft beverages that include alcoholic fruit ciders, tonics and ice teas.
Our client is looking for entrepreneurs in the making who love the restlessly independent lifestyle in urban Kenya. Specifically, we need a Trade Marketing Manager to
be the backbone to our challenging and exciting growth trajectory in Kenya.
An executor extraordinaire, this person can bridge marketing and sales to drive brand equity in trade.
We are looking for an execution focussed trade marketing superstar who wants to be part of growing Africa’s most exciting challenger brands of tomorrow. The Trade Marketing Manager will play a fundamental role in creating the commercial roadmap for the short, medium and long term.
General Job Information
Job Title: Trade Marketing Manager
Reports to: Head of Commercial
Purpose of the Job
The Trade Marketing Manager is accountable for building the Kenyan Originals brand in-trade. Helping to define and execute how we support the sales team with brand equity activities in trade.
1. Trade marketing strategy
a. Work with the head of commercial on a challenger strategy TM plan
b. Own trade (customer), channel and Category strategies
c. Develop fit for purpose Execution standards and Targets
2. Channel Segmentation & Strategy and Category Development
a. Define the channel segmentation the KO way
b. Define execution standards to align with segmentation including merchandising and KOs picture of success
c. Train the internal team to live, breathe and execute the segmentation
d. Lead category, channel and Shopper Marketing
e. Delivery of Annual category plan for total portfolio
f. Use customer strategies/category insights/shopper insight to develop brilliant customer/consumer propositions
g. Utilize insights into shopper behaviours and motivations to provide competitive solutions that ensure winning programs
3. Sales Tools
a. Take ownership on sales tools development incl. use of sales tools with the internal team
4. Brand Visibility & Execution
a. Develop brand visibility kits aligned to the channel segmentation
b. Manage the tight implementation and execution of the kits in trade
c. Stock management of all point of sale
d. Develop new point of sale items to drive differentiation and cut through in trade
5. Brand Activations & Execution
a. Define the key activation pillars
b. Outline the mechanics of each activities including all visual guidelines
c. Implement and Manage actual execution, Tracking and Measurement of all Trade programs
6. Budget & Tracking
a. Develop and implement commercial scorecards focused on drivers of depletion, effectiveness of investments, performance of customers as well as brands
b. In-charge of maintaining the activation and point of sale budget
c. Daily, Weekly and monthly reporting to tracking performance of trade marketing activities
7. Relationship building:
a. Working closely with the sales teams and external customers to build great relationships in trade
b. Together with the sales team develop, implement, track and own Joint Business Plans with key customers
a. Train and manage a team of promoters and venue managers into the best brand ambassadors in trade
Independent, Hustler, Results Driven, extrovert
Relationship builder, Reliable, Ambitious
Commercial Experience, English and Kiswahili
Please apply via "Apply Now Button".
Only short-listed candidates will be contacted.