Job Summary

Developing strategic direction and Brand plans to ensure the business growth

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

DUTIES AND RESPONSIBILITIES
•    Developing strategic direction and Brand plans to ensure the business growth
•    Steering the collection and analysis of consumer and market insights to make recommendations to steer brand strategy
•    Management of brand financials (forecasts, sales performance, pricing strategy, marketing budget, profitability – P&L, etc.)
•    Propose and monitor the perfect marketing mix strategy for your brand to build integrated engaging consumer experiences
•    Supporting the development of brand communication material to drive brand strategies, and launches
•    Taking ownership of launches; drive the development of consumer-centric products. Own the entire development process from concept to trade and ensure the respect of timelines
•    Mobilizing other departments (sales, operations, etc.) to drive the brands’ business agenda

QUALIFICATIONS
•    Bachelor’s degree in Business preferably in Marketing
•    Must have experience in managing FMCG brands.
•    3+ years’ experience in a Brand Management role
•    Experience in managing Brand financials

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