Commercial & Marketing Manager
Job summary
Responsible for driving revenue growth, increasing customer traffic, strengthening the brand, and developing profitable customer relationships- through strategic marketing, events, partnerships, corporate sales, customer loyalty initiatives, and digital engagement. This role is directly accountable for measurable commercial outcomes.
Job descriptions & requirements
- Identify new revenue opportunities including sponsorships, corporate functions, themed events and partnerships.
- Monitor competitor activity and recommend pricing, promotions and positioning strategies.
- Manage all digital marketing campaigns. ▪ Coordinate creative content production including photography and video
- Plan and execute a structured annual calendar including: ▪ Major sporting events ▪ Live entertainment ▪ Corporate networking evenings ▪ Food festivals & Product launches ▪ Holiday promotions & Community events.
- Develop business relationships with: ▪ Corporates, Embassies, NGOs, Sports clubs, Universities. ▪ Professional associations ▪ Community organisations
- Oversee: ▪ Instagram, Facebook, TikTok. ▪ Google Business Profile ▪ Website updates Ensure content reflects: ▪ Authentic Kenyan cuisine, Live sports experience, Customer atmosphere , Staff culture & Events Monitor online reputation and respond to customer reviews promptly.
- Prepare monthly management reports covering: ▪ Revenue performance ▪ Campaign performance ▪ Event profitability ▪ Customer acquisition ▪ Customer retention ▪ Social media performance ▪ Corporate sales pipeline ▪ Market intelligence ▪ Provide recommendations supported by data.
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