Digital Marketer

Job Summary

Results driven marketer with profound experience in SEO and Social media marketing including lead generation and affiliate marketing

  • Minimum Qualification: Diploma
  • Experience Level: Mid level
  • Experience Length: 4 years

Job Description/Requirements


•    Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
•    Graphics: Creation of the graphics & creatives that are to be posted.
•    Designs, builds, and maintains our social media presence.
•    Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
•    Analytics: Lead all analysis and reporting associated with Social Media, including weekly/monthly reviews and insight based planning sessions
•    Proven ability in Lead generation and
•    New Ideas: To propose innovative ideas, in order to induce creative growth strategies.
•    Social Media Management: Design, build and maintain companies social media presence.
•    Assist with development and the execution of paid social media strategy, inclusive of campaign objectives, KPIs, targeting/segmentation, etc. with a particular emphasis on upper funnel, general branding campaigns promoting media rich content.
•    Develop an audience targeting strategy by campaign; you must have knowledge of Lookalike audiences, retargeting and how to experiment and constantly iterate to fine the right audiences by interests and demographics
•    Develop the media flow chart for paid social branding campaigns; determine the length of time and spend for each campaign
•    Maintain a deep understanding of current and emerging channels and network capabilities

Key Areas Include

Social media marketing: Developing distinct online campaigns to promote content by attracting high numbers of Internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.

Search engine optimization (SEO): Developing strategies to increase number of visitors/ clicks to company website or download links by getting high-ranking placements in search results.

Pay per click (PPC) campaigns: Sponsored online advertising

Mobile marketing: Includes App-based, in game, WhatsApp, location-based and SMS marketing.

Affiliate marketing: Promoting content on other websites, using digital networking.


•    Relevant degree or certification and equivalent practical experience.
•    Strong communication skills.
•    Demonstrated ability to drive followership growth and engagement on social media.
•    Exceptional analytical, communication, and presentation skills with the ability to operate with energy and flexibility in a fast-paced environment
•    Be able to adapt to a constantly evolving and collaborative environment.
•    Strong Microsoft Excel and PowerPoint skills
•    Social media analytics experience and a knowledge of marketing ROI calculations are both a must have
•    Must be comfortable crafting strategic marketing plans and presenting them to the management and clients

Apply stating current salary and expected salary.

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| Full Time |
KSh Confidential
| Full Time |
KSh Confidential
| Full Time |
KSh 75,000 - 90,000
| Full Time |
KSh Confidential