Flower Marketing Manager (Flower Farm)

Employer:      A LARGE FLOWER FARM
Ref No:      SGK-FMM-01-2022
Industry:      FLORICULTURE
Job Category:      MANAGEMENT
Town:      NAIROBI
Country:      KENYA

Requirements:     
•    Bachelors degree in marketing or any related field.
•    Good communication skills both written and verbal.
•    Able to develop and implement targeted marketing plans.
•    Produce accurate and detailed marketing budgets.

Experience:      At least 5 years working experience as a marketing manager in a flower growing and exporting company.

Duties:     

Flower marketing manager key roles include:
•    Develop demand for the farm's flowers in new markets.
•    Aim to have 5 anchor customers in targeted markets.
•    Expand and diversify the farm's current international flower market.
•    Develop a pricing strategy for new markets and potential customers in collaboration with the farm manager and finance & sales department.
•    Gather market intelligence and monitor market trends and assess demand for current flower varieties.
•    Conduct market survey to determine future flower market trends.
•    Determine success of the marketing strategy and come up with new ideas to improve brand marketing through consultation with the market and determine the best new varieties to introduce into the market.
•    Updating the company website with new products and systems.

Salary:      KSHS. 200,000 - 250,000 PLUS COMPANY BENEFITS