Paid Media Specialist (Online Media Buyer)

Digital Tailor Agency

Marketing & Communications

Advertising, Media & Communications KSh 45,000 - 60,000 Negotiable Plus Commission
2 months ago

Job Summary

As a Paid Media Specialist at Digital Tailor Agency Limited, you will play a crucial role in developing and executing media buying strategies for our diverse portfolio of clients. You will work closely with our marketing and creative teams to plan, implement, and optimize advertising campaigns across various digital platforms.

  • Minimum Qualification: Certificate
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Your responsibilities will include:
  • Designing paid media strategies, setting up advertising accounts, and configuring targeting options based on audience demographics, interests, and behaviors.
  • Developing effective media buying strategies to reach target audiences and achieve campaign objectives.
  • Negotiating ad space and time slots with various media outlets to secure the best possible placements for our client's campaigns.
  • Participating in media planning to identify target audiences and craft effective campaigns that resonate with the desired audience.
  • Optimizing ads to ensure maximum return on investment (ROI) for our clients.
  • Setting up pixels, conversions tracking, and any other relevant tracking codes to accurately measure and analyze campaign performance.
  • Configuring analytics tools and monitoring campaign data to ensure accurate recording of events and campaign metrics.
  • Holding monthly strategy calls with our Facebook, Google, and Eskimi account managers to review our client's ad strategy and make data-driven improvements.
  • Presenting the paid media strategy to all stakeholders monthly, highlighting changes, reasoning behind those changes, and the impact on campaign performance.
  • Leveraging AI tools like Madgicx and other relevant platforms to enhance campaign targeting and performance.
  • Tracking and presenting campaign data to clients, providing clear and insightful reports on the effectiveness of their advertising efforts.
  • Preparing regular performance reports to provide clients insights into campaign progress and results.
  • Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define target audiences and campaign requirements.
  • Developing advertising strategies and campaigns in collaboration with the marketing team to effectively reach the desired audience.
  • Assessing clients' competition and identifying opportunities for differentiation and improvement.
  • Proofread advertising material before launching campaigns to ensure accuracy and alignment with the client's brand messaging.
  • Coordinating and overseeing the development and launch of campaigns, ensuring seamless execution from start to finish.
  • Managing budgets for media buying and optimizing campaign performance to achieve the best possible results.
  • Utilizing advanced audience targeting options to reach the right audience segments based on demographics, interests, behaviors, and other relevant criteria.
  • Conducting A/B tests on ad creatives, audiences, and other campaign elements to identify winning strategies and improve performance.
  • Staying up-to-date with the latest platform features, best practices, and algorithm changes to leverage them for better campaign performance.


  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience as a Paid Media Specialist or in a similar role within the digital advertising space.
  • Google Ads certifications (e.g., Google Ads Search, Display, Video, Shopping, etc.).
  • Facebook Blueprint certifications for advertising on Facebook and Instagram.
  • HubSpot certifications related to inbound marketing and advertising.
  • Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
  • In-depth knowledge of various digital advertising platforms and tools.
  • Excellent negotiation and communication skills.
  • Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.


  • Competitive salary (the salary is not fixed but it depends on your skill level) and performance-based incentives.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Chance to work with a diverse range of clients across different industries.

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