Sales Executive

Job Title: Sales Executive,

Reporting to: Sales Manager - General Trade

Industry: FMCG

Location: Nairobi, Eldoret,

Gross Salary: Ksh 180,000 – 200,000 plus additional benefits,

Company Overview:
Our client is a global co-leader in the wines and spirits industry and the recognized leader in the premium segment. With a strong international presence and a portfolio of prestigious brands, the company is committed to delivering exceptional quality and innovative experiences to its customers.

Role Overview:
The Sales Executive will drive revenue growth by promoting and selling the company’s premium portfolio to on-trade and off-trade clients. This role requires building and maintaining strong customer relationships, identifying sales opportunities, and executing sales strategies to achieve targets.

Commercial Strategy & Planning

·         Implementing channel & account’s strategies, terms and conditions and other best practice in the identified accounts, ensuring the best advantage for each brand/category is achieved profitably.

·         Develop and maintain a clear understanding of developments in the accounts and exploiting all the opportunities.

·         To take ownership for maximizing business volume through successful implementation, execution and evaluation of key sales functions to enhance sustainable growth and profitability for the company.

·         Successful execution of the business plans (account activity grids as agreed with Sales  Manager).

·         Servicing (including selling, merchandising, accounts growth planning and implementation, relations building, promotions and activations)

·         Ensuring continuous improvement in distribution, merchandising, call coverage, efficient resource utilization from the distributors and other 3rd party agencies.

·         To implement class of trade strategies for each brand to the best advantage for each brand in the account.

·         Schedule weekly business review meetings with the Area Sales Manager to discuss sales targets, marketing ideas and problem areas etc.

Route to Market and Distributor Management

·         Internal stakeholders aware of Marketing activities

·         Flow of information between Marketing, Market Companies and Brand Companies

·         External agencies given necessary support to deliver project objectives.

Brand Execution & Activations

·         Ensure Brand training and understanding including prioritization with all partners and their team.

·         Collaborate with the marketing and Trade marketing teams to develop appropriate plans for each market.

·         Influence consumer promotional plans and manage execution with 3rd Party agencies or distributor teams in partnership with the Marketing Team

Compliance

·         Ensure that all 3rd Party adhere to company code of business conduct relevant to geographic area,

·         Ensure that 3rd Party sales teams have an understanding of alcohol policy, procedures relevant to defined geographic area.

Qualifications:

·         Undergraduate Degree from a recognized and accredited university.

·         Successful track record as a Sales Representative for at least 1 year. Sales experience from a busy FMCG company

·         Valid driving license

·         Business Acumen, Analytical Thinking, Strategic Thinking, Driving for Results

·         Planning and Organizing, Teamwork, Building and Maintaining Collaborative Relationships, Quality Orientation and Adaptability

·         Assertive, people centric with a consultative and collaborative leadership style

·         Ability to take initiative and drive tasks to completion

·         Ability to work in a matrixed team structure

How to Apply

If you are up to the challenge and possess the necessary qualifications and experience, please send your CV only quoting the job title in the email subject (Sales Executive-FMCG) to jobs@corporatestaffing.co.ke  before 15th December 2025

NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying