SALES & MARKETING MANAGER- STEEL STRUCTURE PROJECTS (4 POSITIONS

JOB TITLE:SALES & MARKETING MANAGER- STEEL STRUCTURE PROJECTS (4 POSITIONS)

NATURE OF JOB: FULL TIME

INDUSTRY:MANUFACTURING (STEEL FABRICATION)

SALARY:KSHS. 50,000-80,000 PLUS COMMISSIONS

JOB LOCATION:NAIROBI

DUTIES AND RESPONSIBILITIES

Sales & Business Development

• Identify and pursue new business opportunities in the steel structures industry,
• particularly in water tanks, fuel tanks, and general construction steelworks.
• Develop and execute strategic sales and marketing plans to meet organizational goals.
• Build and maintain strong relationships with key clients, contractors, engineers, architects, and decision-makers in the construction sector.
• Manage the full sales cycle – from lead generation and client presentations to contract negotiation and deal closure.

Marketing &  Brand Positioning

• Work with the marketing team to implement promotional campaigns, advertising  strategies, and digital outreach to enhance brand visibility.
• Monitor market trends, competitor activities, and industry developments to inform strategic decisions.
• Attend industry expos, construction forums, and trade fairs to represent the company and generate leads.

Team Management & Training

• Lead, train, and mentor a team of sales executives and marketing officers.
• Develop sales training programs to enhance product knowledge, negotiation skills, and closing techniques.
• Set clear sales targets and monitor performance to ensure targets are consistently met or exceeded.

Reporting & Analysis

• Prepare regular sales reports and forecasts for senior management.
• Analyze sales data and market feedback to refine strategies and improve performance.
• Maintain accurate client and project records in the CRM system.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or higher in Sales & Marketing, Business Administration, Construction
• Management, Engineering, or a related field.
• Minimum 7 years of hands-on experience in selling steel structure solutions.
• Proven track record in selling water tanks, fuel tanks, or other fabricated steel products is a strong advantage.
• Experience working within or selling to the construction and engineering sectors is highly preferred.
• Demonstrated success in managing sales teams, coaching, and performance management.