Senior Manager – Segment – HOME at Safaricom Kenya

Job Description

Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.

Summary

We are pleased to announce the vacancy for Senior Manager – Segment – HOME within Consumer Business Unit. In keeping in line with our current business needs, we are looking for a person who meets the criteria below.

Responsibilities

Reporting to the Tribe Lead – Segment Marketing, the role holder will be responsible for; Driving transformation of our business by establishing Safaricom HOME as the online lifestyle converger for the entire family to accelerate innovation and spur revenue growth. Leading the strategy and overseeing the execution of an integrated Home platform, communicate in compelling ways, consistently engage and delight the family with experiences tied to their passion points. Being a custodian of the HOME portfolio, you will be responsible to lead an end-to-end insight led Home Marketing team to acquire, grow and retain customers and efficiently manage the P&L.

Key Responsibilities

End to end accountability of Home platform from insights and foresights development, relevant family proposition and customer journeys. Responsible for segment NPS, Brand love, consideration, and revenue. Clear roadmap for the Home portfolio to deliver on mission KPIs. Ownership of Home GTM strategy and publicity opex while driving efficiency to deliver maximum ROI value. Manage the agency creative development process and resourcing levels required for Safaricom to ensure delivery of above the line, and below the line advertising materials for execution. Stakeholder management across the business to deliver brilliant executions for the benefit of the HOME customer and the business. People responsibility for the squad to ensure team members and ready, willing and able to deliver the mission.

QUALIFICATIONS

 A degree in marketing, business administration.  Demonstratable experience in driving a Home/Family platforms/proposition successfully.  10 years’ experience in a Marketing role  Strong leadership skills  Strong creative and conceptual skills.  Attention to detail with excellent interpersonal and communications skills.  An excellent planner and organizer.