Search Engine Optimizer (SEO)
Nairobi Full Time
2 days ago

Job Summary

The purpose of this job is to coordinate and implement SEO & SMO strategies for clients.

Job Description

We began in 1995 as a design studio but with the emergence of the digital era and our client’s need for full 360 degree communications we expanded to include both a full service agency and digital with some seventy plus staff.

We recently partnered with one of the world’s most prestigious networks to form Creative Y&R. We bring to the table some twenty plus years’ experience in the industry, plus a formidable portfolio of work for the likes of Crown Paints, EABL and Broadways Bakery, to name but a few.

The purpose of this job is to coordinate and implement SEO & SMO strategies for clients. The correct person will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interacting with clients as well as working closely with the company team to make sure that the goals of the client are achieved.

Responsibilities for the Search Engine Optimizer Job

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Develop and implement link building campaigns
  • Develop, manage and execute communication/content strategies via social communities in coordination with client goals.
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings.
  • Research and administer social media tools in support of clients’ social media strategy.
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
  • Communication to team and management on project development, timelines, and results.
  • Do media buying and planning
  • Quality:
  • Follow and promote team to follow quality standards and processes thoroughly at all times from production to delivery so that client’s satisfaction level is very high.

Qualifications for the Search Engine Optimizer  Job

  • Bachelor’s Degree in Computer Science
  • 0-3 years’ experience in the relevant field.
  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
  • Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
  • Experience working with CMS and building/administering content in multiple CMS environments
  • Knowledge of HTML/CSS and website administration
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

How to Apply

Kindly send in your application indicating application for Search Engine Optimizer (SEO) as the subject, to be received before 24th April 2017. Only shortlisted candidates will be contacted.

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