2 months ago

ASSET LEAD – BEVERAGES (FRIDGES & COOLERS)

MSVL Group

Sales

Recruitment Confidential
Easy Apply

Job Summary

To ensure effective placement, utilization, and maintenance of company-owned coolers and fridges in the market to drive product visibility, availability, and sales while safeguarding company assets.

  • Minimum Qualification : Diploma
  • Experience Level : Senior level
  • Experience Length : 8 years

Job Description/Requirements

Level: Senior-Level

Location: Nairobi

Industry: FMCG

Age Group: 35 & above


Role Purpose:

To ensure effective placement, utilization, and maintenance of company-owned coolers and fridges in the market to drive product visibility, availability, and sales while safeguarding company assets.


Qualifications & Experience:

• Diploma/Degree in Sales, Marketing, Business, or related field.

• 8-10 years of experience in FMCG sales/trade marketing, preferably with cooler/fridge asset management.

• Strong negotiation and relationship management skills.

• Knowledge of asset tracking systems and basic technical understanding of refrigeration equipment is an added advantage.


Competencies & Skills:

• Strong interpersonal and communication skills.

• Proactive with high attention to detail.

• Ability to work independently and in a team.

• Problem-solving and conflict resolution skills.

• Willingness to travel frequently within assigned territory.


Key Responsibilities:

1. Asset Deployment & Management

o Identify and allocate coolers/fridges to high-potential outlets in line with company policies.

o Maintain accurate records of asset allocation, movement, and utilization.

o Conduct regular audits to ensure assets are properly branded, functional, and compliant.

2. Sales & Visibility

o Ensure company products are well-stocked, chilled, and displayed prominently in fridges/coolers.

o Negotiate with retailers for premium space allocation and exclusive product visibility.

o Monitor competitor activities and recommend corrective actions.

3. Relationship Management

o Build strong relationships with retailers, distributors, and key accounts to ensure effective use of assets.

o Train retailers’ staff on proper usage and care of company equipment.

4. Maintenance & Compliance

o Coordinate preventive and corrective maintenance of coolers/fridges with the technical service team.

o Ensure proper documentation for cooler requests, transfers, and retrievals.

o Enforce company policies on asset misuse, loss, or damage.

5. Reporting & Performance Tracking

o Submit regular reports on asset utilization, sales uplift, and market gaps.

o Track ROI on cooler deployment and recommend optimization strategies.


Salary: 120,000 – 150,000 gross

Joining: Immediate

Application: Interested candidates are invited to apply by sending their CVs


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