Business Unit Lead

Duties and Responsibilities:

• Under the direction of the Chief Commercial Officer, help build product business unit budgets setting:
  • Revenue and unit volume targets
  • Op Ex
  • Create and drive forward product strategy to optimize profitability, including:
  • Geographies
  • Sales channels
  • Marketing
  • Product improvements
  • Carbon
• Analyze consumer needs, current market trends, and potential partnerships from a profitability perspective.
• Assess current competitor offerings and business practices seeking opportunities.
• Analyze product requirements and develop appropriate programs to ensure they are successfully achieved.
• Appraise new product ideas and strategize appropriate to-market plans.
• Responsible for all product development including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams.
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
• Analyze market data to develop sales strategies and define product objectives for effective marketing communications plans.
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization.
• Develop product positioning and messaging that differentiates BURN and its features across primary market segments.
• Manage the technical product manager.

KPIs:

• Product EBITDA %
• Total product profit
• Revenue/unit
• Expense/unit

Skills and Experience:

• Bachelor’s Degree in Business Management or a relevant field (MBA is a plus)
• 6+ years of work-related experience in business management fields.
• Proven ability to motivate teams to achieve high standards and accomplish set outcomes.
• Experience with structure development, market research, Market Intelligence, Budget setting, and set targets.
• Experience with Product strategy – i.e., product positioning and improvement
• Product business planning