MARKETING AND BUSINESS DEVELOPMENT MANAGER

Premier Hospital is a specialized private hospital located in Nyali, Mombasa offering high-quality emergency, outpatient, and inpatient care. We have a patient-centered culture, and our approach is to provide comprehensive healthcare, which is focused on all aspects of the patient’s health and overall well-being. Our service delivery model is anchored on Compassion, Care, and Competence.

MAIN DUTIES AND RESPONSIBILITIES

• Development and execution of hospital Business Development strategy
• Develop a growth strategy that is aligned to the organization’s values.
• Tracking and analyzing market trends, monitoring the competition, and developing strategies for growing the business.
• Conduct research to identify new business opportunities/ markets, and current customer needs that will inform the development of new products and review existing products to ensure that they are aligned to customer needs and market realities.
• Lead in the development of new products and packages and review of existing ones.
• Lead business engagement with corporate and various target markets to identify growth opportunities.

Growth of Outreach activities to the hospital

• Develop and execute an effective strategy that will increase the conversion of outreach referral bookings to actual consultations.
• Timely reporting of Monthly and YTD referrals from the outreach activities. 

Corporate Relationship Management

• Develop a business strategy for engagement with industry stakeholders.
• Establish and maintain relationships with key decision-makers within the corporate partners to grow and maintain the business portfolio.
• New account opening and management and renewing the expired ones.
• Gathering intelligence on the sectoral trends
• Hospital Services and Facilities Marketing
• Developing key relationships with private doctors, other referring hospitals, evacuation companies and medical tourism agents to position the hospital as the facility of choice.
• Work with the Communications team to develop relevant collateral and public information. 

Doctors’ Relations

• Building relationships with referring doctors to understand and meet their needs.
• Identifying the relevant Continuous Medical Education (CME) needs and working with the team to deliver them to build relationships.
  
• Bridging the relationship between doctors and corporate partners
• Teamwork and Cohesion
• Develop and maintain relationships with various internal and external stakeholders.

MINIMUM REQUIREMENTS/ QUALIFICATIONS

• Bachelor’s degree in business/ marketing or a related field from a recognized university
• Relevant professional qualifications with active membership in a professional body
• Have at least 5 years’ experience in a business relationship/business development or
• marketing role gained in a customer-focused environment and possess proven and effective long-term relationships skills with a wide range.
• At least three (3) years’ experience as Head of Department
• Health sector knowledge with good understanding of business dynamics of the industry will be an added advantage.
• Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
• Hospital Experience Is a Must

KEY JOB REQUIREMENTS

• Must have strong work ethics.
• Demonstrate a proven track record of developing and implementing successful marketing initiatives and/or business plans within a defined budget and resources.
• Possess excellent spoken and written communication skills and with a proven ability to present to high-level stakeholders in a confident and mature manner.
• Strong market research and analytical skills and an ability to prepare concise reports on research findings.
• Comprehensive report writing skills.
• Experienced in handling corporate business with extensive networks in the sector.
• Exposure in working in a Multicultural work environment.
• Dynamic, ability to multi-task and work under pressure
• Excellent interpersonal skills and ability to effectively manage internal and external customers.
• A genuine team player with a willingness to support colleagues during times of demand and readily contributing to the development of yourself and your colleagues.
• Excellent interpersonal & Communication skills