DIGITAL MARKETER
MEDPRIME TRAINING COLLEGE LTD
Creative & Design
Job Summary
The Digital Marketer plays a pivotal role in curating engaging content, managing various digital platforms, and leveraging digital marketing strategies to enhance the college's visibility, engagement, and overall brand presence. These responsibilities aim to effectively promote the college's programs and events
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 2 years
- Working Hours : Full Time
Job Description/Requirements
Responsibilities
1. Managing Digital Platforms:
- Manage and oversee all social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok) and the college website.
- Ensure regular updates, engaging content, and brand consistency across platforms.
2. Developing KPIs and Targets:
- Create Key Performance Indicators (KPIs) for tracking growth in followers, engagement rates, lead conversions, and other relevant metrics.
- Set targets and goals for social media growth and track progress against these benchmarks.
3. Social Media Engagement and Enquiries:
- Respond promptly to all social media inquiries, comments, and messages in a professional and engaging manner.
- Manage and maintain a positive online community through active engagement and interaction.
4. Event Preparation and Promotion:
- Prepare digital marketing strategies and campaigns for college events such as Induction Day, Open Day, Webinars, Transition Parties, Graduation, etc.
- Create event promotion posters, manage event pages, and engage the audience to maximize attendance.
5. Content Creation and Sharing:
- Develop visually appealing content, including posters and graphics, for intake deadlines, events, and milestones.
- Share event photos and highlights across social media platforms to showcase college experiences.
6. Partnerships and Collaborations:
- Reach out to potential partners for collaborations and co-promotions, fostering relationships for mutual benefits.
- Organize Instagram live sessions and partnerships to increase engagement and reach.
7. Consistent Brand Messaging:
- Create and maintain consistent brand messaging across all digital platforms, ensuring a unified voice and image for the college.
8. Identifying Trends and Insights:
- Monitor industry trends, analyze insights, and capitalize on trending topics or discussions to maintain platform relevance and engagement.
9. Email Marketing and Bulk SMS:
- Develop and execute effective email marketing campaigns to targeted audiences, nurturing leads and promoting college initiatives.
- Implement bulk SMS strategies for timely communication and engagement with students and prospects.
10. Continuous Posting and Engagement:
- Ensure a consistent and regular posting schedule on all platforms, maintaining audience engagement and interest.
- Engage actively in conversations and discussions to enhance community interaction and loyalty.
Important Safety Tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
- If you think this advert is not genuine, please report it via the Report Job link below.
