1. Social Media Management Skills
• Proven experience managing business social media accounts (Instagram, TikTok, Facebook, LinkedIn, YouTube).
• Ability to plan, schedule and publish content consistently.
• Competent in creating monthly content calendars.
• Strong understanding of platform algorithms, trends, and best posting practices.
• Ability to respond to messages, comments, and enquiries professionally and on time.
• Basic understanding of analytics (reach, engagement, conversions) and turning these into practical recommendations.
2. Content Creation Skills
• Ability to shoot simple but clean photos and videos of interiors, installations, behindthe-scenes, products, and team activities.
• Skilled in creating engaging short-form videos (Reels, TikTok, Shorts).
• Capable of writing catchy captions, headlines, and product descriptions in simple, clean English.
3. Editing Skills (Photo & Video)
• Proficiency in at least three of these (more is a bonus):
• Adobe Premiere Pro (video editing)
• Adobe After Effects (motion graphics — optional but a plus)
• Adobe Photoshop (image manipulation)
• Adobe Lightroom (photo color grading)
• Adobe Illustrator (design/layout)
• Canva (design & templates)
4. Branding & Aesthetic Understanding
• Ability to maintain a clean, modern, consistent brand look across all posts.
• Good eye for colour, composition, and interior aesthetics.
• Ability to create mood boards or visual direction when needed.
5. Strategy & Marketing Skills
• Ability to brainstorm ideas to position the company as a trusted interiors expert.
• Understanding of target audience and how to tailor content to homeowners, offices, architects, corporates, etc.
• Ability to suggest growth strategies (giveaways, collaborations, reels, guides, customer testimonials, before/after series).
6. Organization & Workflow
• Ability to plan shoots at project sites and organize content by folders.
• Good at managing deadlines and delivering content consistently.
• Able to track ongoing installations and prepare content in advance.
7. Creativity & Independence
• Someone who can pitch new ideas without waiting for instructions.
• Ability to convert raw footage into polished storytelling content.
• Creative thinker able to turn simple installations into engaging visual stories.
8. Bonus Skills (Not mandatory but a big plus)
• Basic knowledge of running Facebook & Instagram ads.
• Basic website/blog content updating.
• Experience with CRM tools or scheduling apps (Meta Business Suite, Buffer, Notion, Trello).
• Drone photography/videography skills.
• 3D rendering knowledge (SketchUp, Blender) for interior visuals — optional.
9. Personal Qualities
• Reliable, self-driven, and able to work with minimal supervision.
• Comfortable travelling to project sites for content shooting.
• Honest, organized, and professional in client-facing situations.