Graphic Designer

Job Title: Graphic Designer

Department:: Brand & Growth

Section/Unit: Marketing & Communications

Location: Head Office

Reports to: Marketing Executive

Direct Reports: N/A

Job Purpose

The role exists to:

    • Drive category distinction by building Eezy group’s brand equity and delivering against the brand strategy.

    • Conceptualizing and creating a visual language that effectively communicate the brand's message - supporting commercial objectives 

    • Serve as back-up for the Marketing Executive when needed.

Main Responsibilities of the Job

    • Campaign Development: Create memorable go-to-market campaigns that resonate with our target audience, drive brand awareness and engagement.

    • Brand Asset Creation: Design distinctive visual assets to support commercial objectives. These include branded merchandise, pitch decks & tender packs.

    • Brand Identity Definition: Develop and refine the Eezy brand identity, ensuring consistency across all touchpoints. This includes still & motion graphics, messaging, and tone of voice.

    • Copywriting: Develop compelling copy to support campaigns - ensuring that the messaging is aligned with the brand's voice and lands with the target audience.

    • Brand Refresh: Support the Head of Brand & Growth in modernizing the brand’s look and feel to deliver on relevance, simplicity & visual appeal  

    • Point of Service Branding: Define and implement consistent branding across all points of service, ensuring a recognizable & accurate positioning 

    • Collaboration: Work closely with marketing, product leaders, and the sales team to deliver commercial objectives 

    • Trend Analysis: Stay updated with the latest design and copywriting trends, tools, and technologies to bring innovative ideas and best practices to the business 

Job Criteria/Results

    • Growth in sales.

    • Positive and growing market brand awareness.

    • Timely delivery of design projects within agreed-upon deadlines.

    • Consistent adherence to brand guidelines and visual identity.

    • Effective collaboration with cross-functional teams.

    • A comprehensive, simplified and well understood brand book that supports all the business lines.

Records and Reports

    • Updated traffic document

    • Monthly creative output report

    • Updated content repository

Minimum Experience Required

    • At least 3 years’ experience in a sales driven environment

Minimum Level of Academic and Professional Requirements

    • Training in graphic design, visual communication, fine arts, or a related field.

Technical Competencies Required

    • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

    • Strong understanding of design principles, typography, color theory, and layout.

    • Knowledge of web design principles and experience with responsive design.

    • Familiarity with UX/UI design principles and best practices.

    • Ability to work with various file formats and prepare designs for print and digital platforms.

    • Basic knowledge of HTML and CSS 

Behavioural Competencies Required

    • Creativity 

    • Attention to detail

    • Commercially aware

    • Time management

    • Adaptability

Non-Discrimination Clause

Eezy Group does not and shall not discriminate on the basis of race, color, religion(creed), gender, gender expression, age, national origin (ancestry), disability, marital status or sexual orientation in any of its activities or operations. These activities include, are not limited to, hiring and firing of staff, selection of volunteers and vendors and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors and. Vendors.

Consenting to Processing of Personal Data in the Recruitment Process.

You consent to the company processing your personal data by applying for this position, the information could be saved for future use in the event of another opening.

If you feel that this is the job for you, please submit your application, including your cover letter, CV, and portfolio. Only shortlisted candidates will be contacted for an interview.