Marketing Assistant-FMCG

Anonymous Employer

Marketing & Communications

Retail, Fashion & FMCG KSh Confidential
2 weeks ago

Job Summary

A Bachelor’s degree in Marketing or related field

  • Minimum Qualification:Bachelor
  • Experience Level:Entry level
  • Experience Length:2 years

Job Description/Requirements

Key Responsibilities·    

  •  Participate in formulating and implementing product, pricing, promotion and distribution strategies and policies to increase market share and profitability.
  • Co – ordinate and deliver promotion support for the company’s existing and new products within the budget and liaise with promotion agencies.
  • To steer product development initiatives and launch new products in liaison with other departments to meet market demand.
  • To actively monitor customer service levels of the company, handle customer complaints and advice on customer service across the company.
  • To develop and implement an effective marketing and promotion programme to achieve in-store visibility for company brands by gaining active support of dealers.
  • To carry out market intelligence and monitor and analyse market competition and advise the company accordingly.
  • To liaise with contracted marketing research firms in determining market trends and the effectiveness of marketing campaigns.
  • To review on a regular basis performance of the company’s products and formulate brand strategies to rejuvenate performance.
  • To liaise with sales promotions/ merchandising firms and the company’s sales team, in executing planned sales promotion events.
  • To organise and co-ordinate the company’s participation in exhibitions, shows and other special events to promote the company’s products and image.
  • Develop the advertisement strategy for the products and liaise with agencies for implementation.
  • To prepare and implement the marketing budget for the company in liaison with the head of department.

Academic/ Professional Qualifications

  • A Bachelor’s degree in Marketing or related field
  • Post graduate Diploma in Marketing (CIM)
  • Computer literate in MS office applications
  • Good communication skills
  • Good analytical skills


  • 2 years experience in a similar job in a fast paced FMCG environment

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