Marketing Assistant-FMCG

Key Responsibilities·    

•  Participate in formulating and implementing product, pricing, promotion and distribution strategies and policies to increase market share and profitability.
• Co – ordinate and deliver promotion support for the company’s existing and new products within the budget and liaise with promotion agencies.
• To steer product development initiatives and launch new products in liaison with other departments to meet market demand.
• To actively monitor customer service levels of the company, handle customer complaints and advice on customer service across the company.
• To develop and implement an effective marketing and promotion programme to achieve in-store visibility for company brands by gaining active support of dealers.
• To carry out market intelligence and monitor and analyse market competition and advise the company accordingly.
• To liaise with contracted marketing research firms in determining market trends and the effectiveness of marketing campaigns.
• To review on a regular basis performance of the company’s products and formulate brand strategies to rejuvenate performance.
• To liaise with sales promotions/ merchandising firms and the company’s sales team, in executing planned sales promotion events.
• To organise and co-ordinate the company’s participation in exhibitions, shows and other special events to promote the company’s products and image.
• Develop the advertisement strategy for the products and liaise with agencies for implementation.
• To prepare and implement the marketing budget for the company in liaison with the head of department.

Academic/ Professional Qualifications

• A Bachelor’s degree in Marketing or related field
• Post graduate Diploma in Marketing (CIM)
• Computer literate in MS office applications
• Good communication skills
• Good analytical skills

Experience

• 2 years experience in a similar job in a fast paced FMCG environment