REAL ESTATE SALES EXECUTIVE

JOB TITLE: REAL ESTATE SALES EXECUTIVE

NATURE OF JOB: FULL TIME

INDUSTRY: REAL ESTATE

SALARY: KSHS. 30,000 PLUS COMMISSIONS

JOB LOCATION: LAVINGTON

DUTIES AND RESPONSIBILITIES

Lead Generation & Client Acquisition

• Proactively identify and pursue new business opportunities through cold calling, social media, referrals, walk-ins, and networking events.
• Build and maintain a strong pipeline of prospective clients (buyers, tenants, and investors) through targeted outreach and consistent follow-up.
• Attend property expos, trade shows, and local community events to represent the company and generate leads.

Client Relationship Management

• Understand client needs, preferences, and financial capabilities to match them with suitable properties.
• Build long-term relationships with clients through trust, consistent communication, and excellent customer service.
• Act as the main point of contact for clients throughout the sales process, ensuring a smooth and professional experience.

Property Presentation & Site Visits

• Schedule and conduct property viewings and site inspections with prospective buyers or tenants.
• Highlight property features and benefits tailored to client needs while addressing any concerns.
• Provide professional guidance on pricing, location, amenities, payment plans, and legal documentation involved in the sale or rental process.

Sales Process Management

• Manage the full sales cycle from initial contact to closing the deal, including follow-ups, negotiations, and after-sales support.
• Prepare and present tailored property proposals, offers, and sales documentation.
• Work closely with legal, finance, and admin teams to ensure seamless transaction processing.

CRM & Database Management

• Utilize CRM software to log leads, track client interactions, update property listings, and schedule follow-ups.
• Maintain accurate and up-to-date records of client communications, property availability, and deal progress.
• Leverage CRM data to forecast sales targets and optimize follow-up strategy.

Digital Marketing & Branding

• Collaborate with the marketing team to create and promote online listings, social media campaigns, email newsletters, and WhatsApp blasts.
• Actively promote properties through online platforms such as Facebook, Instagram, LinkedIn, property portals, and Google My Business.
• Contribute to content creation efforts (photos, videos, reels, testimonials) to enhance property visibility.

Negotiation & Deal Closing

• Handle price negotiations and close sales in alignment with company policies and client expectations.
• Advise clients on financing options, payment plans, and required legal documentation.
• Liaise with property owners, developers, and lawyers to facilitate smooth transactions.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Sales, Real Estate, Marketing, or a related field
• Minimum 3 years’ experience in real estate sales
• Proven track record of achieving sales targets and handling the full sales cycle
• Excellent interpersonal and negotiation skills
• Strong knowledge of CRM systems and ability to manage data effectively
• Proficient in digital marketing tools and social media platforms
• Highly motivated, goal-oriented, and a team player
• Ability to work independently and manage time effectively
• Knowledge of the Lavington and surrounding property market is an added advantage