SALES & MARKETING EXECUTIVE

JOB TITLE: SALES & MARKETING EXECUTIVE

NATURE OF JOB: FULL TIME

SALARY: KSHS. 40,000-60,000

JOB LOCATION: RUIRU

DUTIES AND RESPONSIBILITIES

Identify and Pursue New Business Opportunities

• Conduct market research to identify potential clients, partners, and growth sectors.
• Generate and follow up on leads from both digital sources (social media, website
• inquiries, email campaigns) and offline channels (referrals, networking, walk-ins).
• Proactively reach out to prospects through calls, emails, or scheduled visits to pitch company services.

Develop and Maintain Strong Client Relationships

• Serve as the primary point of contact for assigned clients, ensuring consistent
• communication and customer satisfaction.
• Build long-term relationships that lead to repeat business and referrals.
• Understand clients’ needs and work closely with the technical team to propose suitable solutions.

Promote Company Services Through Digital and Offline Channels

• Execute marketing campaigns that align with company goals, using platforms such as Instagram, Facebook, TikTok, LinkedIn, email marketing, and in-person activations.
• Participate in local trade shows, exhibitions, and events to promote brand awareness and generate leads.
• Distribute marketing materials (brochures, flyers, presentations) and ensure they are up to date and aligned with the brand.

Create Engaging Marketing Content

• Plan and produce visual and written content, including short-form videos (reels), graphics, blog posts, newsletters, and project showcases.
• Manage the company’s social media pages, ensuring consistent branding and engagement.
• Prepare professional proposals and presentations for clients, stakeholders, and events.

Visit Project Sites and Participate in Client Presentations

• Conduct scheduled visits to active or completed sites to gather content (photos, videos) and updates for marketing purposes.
• Attend meetings and pitch presentations to help close deals or update clients on project progress.
• Liaise with project managers to collect accurate technical details for client communication.

Collaborate with the Technical Team

• Work closely with engineers, architects, quantity surveyors, and site supervisors to understand the scope, status, and deliverables of ongoing or upcoming projects.
• Translate technical project details into client-friendly language for marketing or proposal purposes.

Prepare Sales Reports and Maintain Records

• Track leads, client interactions, proposals sent, and deal status using basic CRM tools or spreadsheets.
• Analyze marketing and sales performance data to identify trends and improvement areas.
• Report weekly/monthly activities to management, including feedback from clients and prospects.

Represent the Company at Events

• Attend industry networking events, exhibitions, and stakeholder forums to promote the company.
• Network with professionals in the construction and real estate industries to build the company’s visibility and credibility.
• Organize and support company-hosted events such as open days, project launches, or seminars.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Marketing, Sales, Business, Quantity Surveying, Building & Construction, or related fields
• 1–2 years of experience in sales or marketing (experience in the construction or real estate sector is a plus)
• Excellent written and verbal communication skills
• Professional appearance and demeanor
• Strong understanding of digital and traditional marketing strategies
• Creative content creation skills – especially for social media (Instagram, Facebook, TikTok)
• Proficiency with tools like Canva and other basic design platforms
• Ability to work independently, meet sales goals, and think creatively