Social Media Marketer

WABEMA CREDIT LIMITED

info@wabema.ke

Ref: WCL/007/2025

Job title: Social Media Marketer

Employment type: Contract

Location: Nairobi

Reports to: Marketing Manager

JOB OVERVIEW

We are seeking a dynamic and creative Social Media Marketer to spearhead our digital marketing initiatives. The ideal candidate will possess a profound understanding of the digital landscape, with the ability to leverage emerging media and social media trends to drive brand visibility, engage with our target audience effectively, and ultimately, contribute to our mission of providing accessible and reliable financial solutions.

ROLES AND RESPONSIBILITIES

• Develop and implement comprehensive new media marketing strategies tailored to the online lending industry, focusing on customer acquisition, engagement, and retention.
• Craft compelling content across various formats (text, images, videos, animations) that resonates with our target demographic, highlighting the benefits and ease of our lending services.
• Oversee the management and growth of the company's social media profiles, ensuring consistent messaging that aligns with our values and business objectives.
• Utilize analytics tools to monitor and evaluate the performance of social media and digital campaigns, making data-driven adjustments to optimize reach and effectiveness.
• Stay abreast of the latest trends in digital marketing and fin-tech, applying innovative approaches to enhance our online presence and customer interaction.
• Collaborate closely with the product and customer service teams to ensure a cohesive and positive user experience across all digital touchpoints.
• Manage digital marketing budgets efficiently, allocating resources to the most effective channels and tactics.
• Demonstrate proficiency in video editing and graphic design software, incorporating these skills into the creation of engaging and informative content.
• Guide and execute the full production process of digital content, from concept development to post-production, ensuring high-quality standards are met.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, or a related field, with a strong preference for candidates with a background in finance or fin-tech.
• A minimum of 3 years’ experience in new media management or digital marketing, ideally within the online lending or financial services sector.
• In-depth knowledge of social media platforms and digital marketing strategies, with a proven track record of growing online communities and engaging with a financial services audience.
• Exceptional content creation skills, with the ability to convey complex financial concepts in an accessible and engaging manner.
• Familiarity with SEO, SEM, and data analytics tools, with the ability to interpret performance metrics and adjust strategies accordingly.
• Outstanding project management skills, with the agility to manage multiple initiatives in a fast-paced, results-driven environment.
• Excellent communication skills in English, reflecting the ability to engage with a diverse customer base.

PREFERRED QUALIFICATIONS

• Experience in creating and managing content specifically designed for the online lending industry.
• Advanced expertise in digital advertising, including PPC campaigns and audience segmentation.
• Strong understanding of the regulatory and ethical considerations unique to the financial services industry in the Kenya

HOW TO APPLY

Interested and qualified applicants are requested to forward their Updated CV and Cover letter in PDF format indicating the job title and the reference number on the subject of the email to hr@wabema.ke .

Only shortlisted candidates will be contacted!!