Content Lead
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Job summary
The role is responsible for ensuring consistent brand messaging, audience engagement, content quality, and performance-driven storytelling that supports business growth, brand awareness, lead generation, and customer engagement.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
4 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Our Vision
Our business is built around four core pillars that address both sides of the labour market i.e. Digital Recruitment, Hybrid Recruitment, Manpower Outsourcing, and Impact Partnerships. At TATC and our subsidiary brands, driving socio-economic impact is just as important as connecting talent to the right opportunities. We partner with strategic organizations that are aligned with our mission to impact youth sustainably and women's employment nationally, regionally, continentally, and by each vertical in which we operate. Bridging Africa’s talent gap enabled through technology.
Job Mission
The role is responsible for ensuring consistent brand messaging, audience engagement, content quality, and performance-driven storytelling that supports business growth, brand awareness, lead generation, and customer engagement.
Reporting to Head of Marketing
Direct Reports None
Key Responsibilities
● Develop and implement a comprehensive content strategy aligned with business and marketing objectives.
● Create monthly and quarterly content calendars across all platforms.
● Identify content opportunities based on audience insights, trends, campaigns, and business priorities.
● Ensure content consistency across all channels and touchpoints.
● Oversee content creation and publishing across all social media channels
● Drive audience growth, engagement, and brand visibility across platforms.
● Optimize content formats and messaging for each platform.
● Monitor social media trends and emerging digital content opportunities.
● Oversee blog strategy and long-form content development.
● Ensure all web content aligns with brand voice and user experience standards.
● Translate complex information into engaging and audience-friendly content.
● Maintain a strong and consistent brand tone of voice.
● Support marketing campaigns with integrated content plans.
● Collaborate with cross functional teams to deliver campaign objectives.
● Ensure all content aligns with brand guidelines and positioning.
● Provide creative direction for multimedia and campaign content production.
● Review and approve content before publication.
● Monitor and analyze content performance across all channels.
● Provide regular performance reports and recommendations for optimization.
KPIs to Measure
● Social media engagement growth
● Content reach and impressions
● Lead generation contribution
● Content performance
● Campaign delivery timelines
● Audience growth across platforms
Key Skills & Competencies
● Bachelor’s degree in Marketing, Communications, Journalism, Media, or related field.
● 4–7 years of experience in content marketing, digital media, or social media management.
● Proven experience managing multi-platform digital content strategies.
● Experience in fast-paced digital, media, agency, or tech environments is an advantage.
● Strong content writing and storytelling ability
● Social media strategy and management
● Content planning and editorial management
● SEO and website content management
● Creativity and trend awareness
● Strong project management skills
● Data analysis and performance reporting
● Excellent communication and stakeholder management skills
● Attention to detail and brand consistency
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