Marketing Manager

Digital Marketing Strategy & Execution

•      Own and execute digital marketing for Kadiplay, Zuriplay, and any other Group platforms, across all active markets.

•      Plan and run the day-to-day marketing calendar: content, promotions, and campaigns across relevant digital channels.

•      Lead efforts to activate and grow markets that are not yet fully open.

Social Media & Content Management

•      Own and manage the Group's social media platforms across all brands: content planning, posting calendars, community management, and response to comments/DMs.

•      Keep a consistent brand voice and posting cadence across Kadiplay, Zuriplay, and any other Group-owned channels.

•      Track platform-level performance (followers, engagement, reach) and adjust content strategy based on what's working.

Influencer & Sponsorship Management

•      Manage relationships with the Group's network of social influencers: outreach, briefing, content coordination, and performance tracking of influencer campaigns.

•      Own the sponsorship relationships with Umoja Basketball and other sponsored teams, coordinating deliverables, branding, and joint promotional activity.

•      Identify and propose new influencer and sponsorship opportunities aligned with market growth targets.

On-Ground Activations

•      Plan and execute on-ground activations (e.g. at sponsored team matches/events, community activations) that support brand visibility and registrations.

•      Coordinate logistics, budget, and staffing for activations with the Directors and operations team.

•      Capture and repurpose activation content (photos, video, testimonials) for social and digital channels.

Performance Tracking & Reporting

•      Track daily and weekly registrations, page views, and engagement across every market and platform.

•      Flag underperforming markets, campaigns, or partnerships promptly and propose corrective action rather than waiting to be asked.

•      Benchmark performance against comparable brands in the space and bring back what's working elsewhere.

Communication & Visibility

•      Post a proactive daily update each morning outlining priorities for the day (what you're doing, and what you need from others).

•      Treat the team's primary group chat as the office: report activity, blockers, and wins there, in the open, not in private messages.

•      Be visibly responsive and reachable during working hours, given the team operates fully remote.

Cross-Functional Coordination

•      Work closely with the Directors and other functional leads (operations, technical) to keep marketing activity aligned with wider business priorities.

•      Coordinate with technical/product team members on anything affecting the marketed platforms.

Ownership & Initiative

•      Take full ownership of assigned markets, platforms, and partnerships with minimal oversight.

•      Escalate risks and opportunities proactively.