CREATIVE PRODUCER / DIRECTOR

Key Responsibilities

•     Develop and own the overall content strategy, including content pillars, tone, visual identity, and long-term brand direction.

•     Identify stories and content opportunities within day-to-day activities, conversations, meetings, and current affairs.

•     Translate everyday business activity and moments into authentic, strategically aligned content.

•     Personally shoot all photography and videography for planned and spontaneous content, without routinely relying on external crew.

•     Plan and set up shoots independently, including locations, equipment, lighting, and audio.

•     Edit all captured footage and images to a high standard, ensuring every final product reflects the intended tone and message.

•     Manage content planning, production, and publishing across TikTok, Instagram, X, and YouTube.

•     Build and maintain a rolling content calendar aligned with key events, engagements, and priorities.

•     Optimize content for each platform, including hooks, titles, keywords, thumbnails, and formats suited to native audience behaviour.

•     Monitor performance and analytics, using data to continuously refine creative approach and platform strategy.

•     Act as a hands-on creative partner, comfortable pushing back, proposing stronger angles, and protecting consistency and craft across all output.

•     Maintain the highest standards of discretion, judgment, and professionalism when handling sensitive or confidential material.

•     Bring in specialist freelance support only on the rare occasion a production genuinely requires it.

•     Maintain an organized, well-labelled archive of raw footage, photography, and finished assets for future use.

•     Stay ahead of platform updates, cultural trends, and digital storytelling formats, adapting strategy proactively rather than reactively.

•     Prepare short recaps or reports tracking growth, audience sentiment, and content performance over time.

•     Ensure brand consistency across all touchpoints, including captions, visual style, and tone of voice.

•     Anticipate and flag any reputational or sensitivity risks in content before it is published.

Qualifications

•     Bachelor's degree in Communications, Journalism, Film, Media Studies, Marketing, or a related field.

•     Minimum of 5 years' experience in content creation, video production, or creative direction, ideally supporting a personal or corporate brand.

•     Demonstrable portfolio or showreel showing clear examples of audience growth driven by storytelling rather than volume or trend-chasing.

•     Strong hands-on proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut.

•     Proven hands-on experience personally shooting and directing content, including camera operation, lighting, and audio setup.

•     Comfortable working in an environment that requires a high level of confidentiality, discretion, and professionalism.

•     Background in documentary filmmaking, journalism, creative agencies, or corporate communications is an added advantage.