Social Media Operations Specialist

Key Responsibilities

• Manage the company’s social media accounts in Kenya, including TikTok, Facebook, Instagram, YouTube, and WhatsApp Business.
  
• Develop content and promotional plans based on Kenyan culture, local trends, and the preferences of target audiences.
  
• Independently handle short-video production, including topic selection, scriptwriting, filming, editing, subtitling, and publishing.
  
• Use smartphones, cameras, stabilizers, lighting, and audio equipment effectively, with a good understanding of composition, camera movement, lighting, sound recording, and interviews.
  
• Use video editing and design tools such as CapCut, Adobe Premiere Pro, After Effects, and Canva.
  
• Produce promotional videos, brand stories, customer testimonials, and event coverage.
  
• Plan and execute local social media promotion through trending topics, online communities, influencer/KOL partnerships, and paid advertising.
  
• Monitor views, engagement, follower growth, and conversion data, and continuously improve content and promotional strategies.
  
• Follow Kenyan news, holidays, cultural trends, and competitor activities to increase local brand awareness.
  
• Work closely with the marketing, sales, and events teams on online and offline promotional activities.

Qualifications and Requirements

• Diploma or bachelor’s degree in Marketing, Communications, Advertising, Film Production, or a related field is preferred.
  
• Previous experience in social media management, short-form video production, or video editing is required. Successful account-management examples or a strong portfolio will be an advantage.
  
• Good knowledge of the Kenyan market, local culture, audience preferences, and social media habits.
  
• Ability to independently plan, film, edit, and publish video content.
  
• Strong English communication and copywriting skills. Swahili proficiency is preferred, and Chinese-language ability is an added advantage.
  
• Strong awareness of social media trends, with good creative planning and copywriting abilities.
  
• Good visual judgment, communication skills, execution skills, and teamwork.
  
• Willingness to travel locally for filming and work flexible hours when required.
  
• Applicants should provide samples of short videos, photography work, or social media accounts they have managed.

Preferred Skills and Experience

• Experience managing TikTok, Instagram, Facebook, or YouTube accounts.
  
• Familiarity with Kenyan influencers and local media resources.
  
• Experience with paid advertising, livestream operations, or e-commerce content promotion.
  
• Ability to appear on camera, conduct interviews, or create subtitles in English and Swahili.