Digital Marketing & Lead Generation Executive

1.   Graphic & Visual Content Production: Create marketing materials, including posters, social media creatives, proposal visuals, PPT layouts and brochures, using professional design software. Shoot on-site photos and short videos for solar projects and new-energy products, perform basic photo and video editing, and ensure consistent brand standards across all visual content.

2.   Social Media Management: Manage the company’s LinkedIn, Facebook and Instagram accounts. Develop content calendars, create and publish posts, respond to comments and direct messages, and increase brand visibility among B2B customers such as businesses, installers and farm owners, as well as B2C customers.

3.   Lead Generation & Qualification: Respond to social media enquiries, identify and qualify genuine leads, collect prospects’basic requirements, hand over qualified leads to the sales team, and track lead sources and lead volume. Our target customers include both B2B and B2C segments.

4.   Data Review & Reporting: Prepare simple weekly and monthly reports covering reach, engagement and the number of qualified leads, and optimize content strategies based on performance data.

5.   Cross-Team Support: Work with the sales team to produce project case studies and promotional materials; organize and maintain the photo and video asset library; and support marketing activities as required.

Job Requirements

1.   Bachelor’s degree or above in Marketing, Mass Communication, Graphic Design or a related field.

2.   Hands-on experience in graphic design, photography, short-form video editing and social media management. A portfolio is required for the interview.

3.   Experience in both B2B and B2C digital marketing, with a strong focus on content creation for lead generation and customer acquisition.

4.   Able to manage multiple tasks across design, photography, video production, content publishing and lead follow-up. Results-oriented and highly organized.

5.   A plus: Previous experience in the solar, renewable energy or EV industry; familiarity with the East African business environment.