Social Media Marketing Manager

Responsibilities

• Develop and execute social media and digital marketing strategies.
• Create, shoot, edit, and publish high-quality videos and other engaging content.
• Be comfortable appearing on camera and promoting the brand.
• Manage the company's social media platforms and maintain a consistent content calendar.
• Plan, launch, monitor, and optimize paid advertising campaigns across platforms such as Facebook, Instagram, TikTok and other relevant channels.
• Track campaign performance, analyze results, and recommend improvements.
• Conduct marketing campaigns aimed at increasing brand awareness, users, property listings, bookings, and engagement.
• Identify current social media trends and develop creative content around them.
• Work with influencers, creators, and other partners to support marketing campaigns.
• Develop creative concepts for promotional videos, adverts, and campaigns.
• Monitor competitors and identify new opportunities for growth.
• Prepare regular reports on social media and advertising performance.

Requirements

• Proven experience in social media marketing and digital marketing.
• Advanced video editing skills and strong knowledge of professional editing tools.
• Strong photography and videography skills.
• Ability to independently shoot and produce high-quality social media videos.
• Comfortable and confident appearing on camera.
• Experience running and managing paid social media advertising campaigns.
• Strong understanding of Facebook, Instagram, TikTok and other social platforms.
• Creative mindset with excellent storytelling skills.
• Ability to develop and execute marketing plans from start to finish.
• Strong communication, organizational, and analytical skills.
• Ability to work independently and meet deadlines.
• Experience in a startup or fast-growing company is an added advantage.