Digital Marketing Specialist (Real Estate Website Traffic & Lead Generation)
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Job summary
Digital Marketing Specialist for real‑estate. Focus on growing website traffic & online property leads via SEO, Google & Meta ads. 3+ years digital marketing experience, real‑estate background preferred. Salary KSh180,000‑220,000 based in Nairobi.
Min Qualification:
Bachelors
Experience Level:
Mid level
Experience Length:
3 years
Language Requirement:
English
Working Hours:
Full Time - 8 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Job Summary
We are hiring a results‑driven Digital Marketing Specialist focused on driving website traffic and online lead generation for our real‑estate business. You will develop and execute online strategies to grow visitors to our property website, run paid & organic digital campaigns, analyse performance data and deliver qualified property inquiries for the sales team. Monthly salary range: KSh 180,000‑220,000.
Key Responsibilities
- Develop & implement digital strategies to drive organic & paid traffic to our real‑estate website, improve website visitors and property enquiries。
- Conduct keyword research, basic on‑page SEO optimisation, blog/content planning to boost search engine ranking and free website traffic.
- Manage paid advertising campaigns including Google Ads, Meta (Facebook/Instagram), TikTok ads; monitor budget, CPC, traffic quality and campaign ROI.
- Manage social‑media channels, create property‑focused content to channel audiences towards our official website.
- Track website performance using Google Analytics / Search Console; prepare weekly & monthly traffic & lead performance reports, propose optimisations based on data insights。
- Execute email‑marketing campaigns for property listings, nurture online prospects.
- Research real‑estate digital competitors in Kenya; identify new online channels and traffic opportunities.
- Collaborate closely with sales team, align marketing activities to generate high‑quality real‑estate leads.
- Optimise landing pages to improve user experience and website conversion rate.
Requirements- Bachelor’s Degree in Marketing, Business, Communications or related field.
- Minimum 3 years proven hands‑on digital‑marketing experience, real‑estate industry experience is a strong advantage.
- Solid practical experience in website traffic growth, SEO, Google Ads, Meta paid campaigns, web analytics tools (Google Analytics 4).
- Deep understanding of Kenya online digital landscape; know how to attract local property‑buying audiences online.
- Ability to read traffic data, generate reports and adjust strategies accordingly; results‑oriented, focus on measurable website visits & leads.
- Strong written & spoken English; capable of creating marketing copy for real‑estate digital channels.
- Self‑driven, good project management skill, can work independently on digital promotion projects.
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