Marketing Assistant

Job Purpose
Talent Grid Africa, on behalf of our esteemed client, is seeking a dynamic and skilled Marketing Assistant to join their team. The Marketing Assistant will generate revenue by increasing sales through successful marketing. The role will also be responsible for overseeing the planning, development and execution of the Company’s marketing and advertising initiatives.

Key Responsibilities
• Development and execution of the company’s marketing strategy. Ensure on-brand positioning and awareness across all aspects of the marketing mix, inbound and outbound.
• Monitor, manage, enhance and utilize our multiple social media accounts including the consistent publishing of digital content, in order to spread awareness and drive appreciation of the the company brand, across all our market regions.
• Managing relationship with external agencies to develop brand materials, promotional campaigns.
• Based on the inputs of the external agencies, develop and own the annual marketing calendar and the annual marketing budget.
• Lead and drive marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each marketing segment, both externally and internally.
• Create, drive and execute (together with the commercial Director) the innovation roadmap.
• Continue improving knowledge of local market dynamics.
• Define and coordinate marketing programs for demand creation and lead generation with our sales team and implement lead tracking and management processes.
• Work with the sales team to ensure all marketing goals, campaigns and strategies are perfectly aligned with the sales strategy.
• Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market- penetration strategy.
• Support the development of the company brand and associated supporting materials, analyzing market potential for prospective product launches, effective communication of the company brand both externally and internally.
• Implement and leverage the latest marketing tools and technologies.
• Manage all aspects of marketing planning, budgeting, matrix and reporting.
• Develop and maintain long term relationship with industry thought leaders, marketing associations and advisors.
• Identify a new market channels and development of strategy on how to penetrate these channels.
• Carrying out market research, covering both customers (retail supermarkets) and consumers across various geographies, market segments and market channels.

Qualifications
✓ Bachelor’s degree in Marketing, Business Administration, or a related field.
✓ Minimum of 3 years’ marketing role within the FMCG industry, with a proven track record of
supporting successful marketing initiatives.
✓ Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign,
etc.) is a plus.
✓ Knowledge and hands-on experience in managing social media platforms, content scheduling,
audience engagement and performance monitoring.
✓ Strong data analysis and reporting skills to measure marketing effectiveness and inform strategy
adjustments.
✓ Ability to work effectively with creative agencies, ensuring alignment with brand strategy and
delivering impactful campaigns.
✓ Solid understanding of traditional marketing principles, digital marketing trends, and FMCG
industry dynamics.
✓ Strong project management skills, with the ability to manage multiple tasks and prioritize
responsibilities.

How to Apply:
Interested candidates who meet the above criteria are invited to submit their CVs to
jobs@talentgridafrica.com
Only shortlisted candidates will be contacted