Job Summary

Applications are invited from qualified persons for the above vacant position.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

● Conduct market research to identify opportunities for promotion and growth
● Conducting market research on competitors to augment marketing efforts
● Creating marketing goals related to customer acquisition, lead generation, and revenue for the company SMS and Web products
● Specifying the company's target audience based on market research
● Preparing and implementing marketing plans within key objectives
● Organize and attend marketing activities or events to raise brand awareness
● Plan advertising and promotional campaigns for products or services on a variety of media (social, radio, print etc.)
● Sourcing advertising opportunities and placing adverts in the press, radio or TV as appropriate for the product or service
● Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
● Oversee all campaigns through to completion and evaluate their success using various metrics
● Prepare content for the publication of marketing material and oversee distribution
● Collaborate with managers in preparing budgets and monitoring expenses
● Involving key stakeholders for product at each stage of campaign, and reporting results once completed


● Proven experience as a marketing officer or similar role
● Solid knowledge of marketing techniques and principles
● Good understanding of below the line marketing
● Good understanding of market research techniques, statistical and data analysis methods
● Excellent knowledge of MS Office and marketing software (e.g. CRM)
● Thorough understanding of social media and web analytics
● Excellent organizational and multi-tasking skills
● Outstanding communication and interpersonal abilities
● Creativity and commercial awareness
● A team player with a customer-oriented approach

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