Sales Manager (HORECA)

Sales & Revenue Growth

• Achieve sales growth and meet revenue targets by effectively managing the sales team.
  
• Deliver a minimum 20% year-on-year revenue growth by implementing strong business development strategies.
  
• Develop annual Foodscape revenue strategies including forecasts and budgets.
  

Client Management & Market Development

• Build long-lasting customer relationships through constant engagement and partnership strengthening.
  
• Maintain active contact with major accounts to understand needs, concerns, and growth opportunities.
  
• Monitor market trends and competitor activities and strategically innovate Foodscape offerings.
  
• Cross-Functional Collaboration
  
• Work closely with Manufacturing, Product Development, Finance, and Marketing to drive commercial success.
  
• Participate in pricing strategy formulation and cost-benefit analyses for new and existing clients.
  

Governance, Compliance & Administration

• Ensure adherence to governance policies and monitor team compliance.
  
• Protect business cash flow by ensuring proper payment terms in contracts and onboarding documentation.
  
• Oversee availability and adequacy of sales materials and promotional assets.
  
• Capture customer/consumer feedback for continuous brand improvement.
  

Business Expansion & Strategic Sales

• Develop and manage a pipeline for new customer acquisition and onboarding.
  
• Lead negotiations and personally support closure of major deals.
  

Requirements

Qualifications & Experience

• Bachelor’s Degree in Business, Marketing, or related field – mandatory
  
• Minimum of 5 years’ experience in sales, with proven success in the HORECA channel (mandatory).
  
• Demonstrated experience in high-value client acquisition and portfolio management
  
• Strong knowledge of FMCG and food/beverage sales is highly desirable
  

Skills

• Commercial experience across multiple food categories
  
• Strong account and portfolio management skills
  
• High-value customer relationship management
  
• Presentation and negotiation skills
  
• Sales and territory management
  
• Advanced interpersonal and communication skills
  
• Self-motivated, results-driven, and ambitious
  
• Knowledge & Systems
  
• CRM systems proficiency
  
• Account planning and activity management
  
• Knowledge of HORECA industry trends and requirements
  

Personal Attributes

• Customer-centric with a passion for exceeding expectations
  
• Analytical, structured, and proactive
  
• Team player with a positive attitude
  
• Strong discernment and understanding of client needs and motivations
  
• Passion for coffee and food culture
  

Other Requirements

• Valid Driver’s License
  
• Passport