Social Media & Digital Marketer

Help me revise this without increasing word count

We're looking for a results-driven Social Media & Digital Marketer to run our digital marketing strategy. You will be posting daily, running paid campaigns, creating compelling content, and tracking performance. If you thrive in a fast-moving startup environment and know how to turn digital activity into real business growth, this role is for you.

Help me summarize the below job description in 50 words - KEY RESPONSIBILITIES Social Media Management • Manage and grow Mbanyu's presence across Facebook, Instagram, TikTok, and Twitter/X with a consistent daily posting schedule • Post 2–3 property listings daily on the Facebook Page with compelling visuals, pricing, and location details • Post in major Facebook property groups 3–4 times per week • Produce a minimum of 3 short-form property tour videos per week for Instagram Reels and TikTok • Maximise organic reach through relevant hashtags and local community targeting Paid Digital Advertising • Set up, manage, and optimise Google Search Ads targeting high-intent property keywords (budget: KES 15,000–20,000/month) • Run Meta (Facebook + Instagram) retargeting and lead generation campaigns (budget: KES 10,000–15,000/month) • Monitor ad performance daily, report weekly, and continuously adjust targeting and creatives to improve cost-per-lead • Use Facebook Lead Ads to grow the email and WhatsApp subscriber database Content Creation • Produce high-quality visual content using Canva — listing graphics, story templates, agent-branded posts, and campaign creatives • Write 2 SEO-optimised blog articles per week targeting property search queries for Kenyan audiences • Produce and send a bi-weekly email newsletter via Mailchimp featuring new listings, market insights, and tips for renters and buyers WhatsApp Marketing • Build and manage the Mbanyu WhatsApp Broadcast List and official WhatsApp Channel • Send weekly property highlights to subscribers and grow the database to 2,000+ contacts within 3 months • Maintain and animate the agents-only WhatsApp community group Agent Activation & Community • Design co-branded Canva social media templates for agents to share their listings • Send weekly listing performance reports to active agents • Coordinate the monthly Top Agent of the Month recognition campaign • Support the Agent Referral Programme — track recruits, coordinate incentives, and celebrate milestones SEO & Analytics • Ensure all new listing pages have unique, optimised SEO titles and meta descriptions • Create and maintain location landing pages for major areas (Westlands, Ruiru, Kitengela, Syokimau, etc.) • Monitor Google Search Console and Google Analytics weekly • Prepare weekly KPI reports covering traffic, social growth, ad performance, sign-ups, and listing growth

Help me summarize the below requirements in 50 words - • 2–4 years of hands-on digital marketing experience, ideally in a startup, real estate, or e-commerce environment • Proven track record managing social media accounts with demonstrable follower and engagement growth • Practical experience running and optimising Google Ads and Meta (Facebook/Instagram) paid campaigns • Proficiency in Canva for content creation; basic video editing skills for Reels and TikTok • Working knowledge of Mailchimp or a similar email marketing tool • Familiarity with Google Analytics, Google Search Console, and SEO fundamentals • Strong written communication skills in English — you can write copy that converts • Highly organised, self-driven, and comfortable working in a lean team with minimal hand-holding • Genuine interest in the Kenyan real estate market is a strong advantage