Marketing Executive

Tembo Wild Limited is a premier destination management company specializing in luxury travel experiences across Africa. We offer highly customized vacations tailored to the unique needs of families, couples, groups, and solo travelers. At Tembo Wild, we pride ourselves on the deep personal connection we build with our clients – spending time to understand their specific interests to ensure every trip we design is truly exceptional.

The Marketing Executive is responsible for the strategic positioning, creative development, and seamless execution of our global brand and lead-generation initiatives. In this role, you will act as a brand architect – devising sophisticated digital campaigns, directing asset capture, and managing outbound outreach systems by coordinating with internal business development teams and tracking high-value market channels. As a specialist in digital storytelling, multimedia content creation, and automated lead development, you will provide expert guidance on brand aesthetics, ensuring our public-facing platforms consistently reflect a premium "luxury leisure" standard. Whether engineering an immersive visual campaign from the field or optimizing a high-deliverability cold email sequence, the Marketing Executive ensures that every separate creative and analytical element aligns perfectly to expand our international footprint and drive meaningful business growth.

● On-Site Asset Capture: Undertake travel and field excursions across key destinations to capture high-end raw photography, video footage, and experiential media. This includes content production at premier luxury properties, regional national parks, reserves, and conservancies, as well as iconic geographic and cultural landmarks (ranging from major natural wonders to niche regional arts and heritage events).

● Storytelling and Copywriting: Translate real-time travel experiences and deep regional insights into sophisticated, evocative long- and short-form copy that resonates with global high-net-worth audiences.

● Future Leadership and Supervision: Establish foundational content workflows and standard operating procedures with the long-term objective of building, mentoring, and supervising a dedicated internal content creation team.

● Content Curation: Develop and maintain a comprehensive content calendar for Instagram, LinkedIn, and Facebook that aligns perfectly with a premium "luxury leisure" aesthetic.

● Brand Consistency: Oversee the visual cadence of all public channels, ensuring every post communicates exclusivity, deep destination expertise, and impeccable luxury standards.

● Community Engagement: Actively manage digital communities, monitoring industry trends, interacting professionally with followers, and capturing inbound inquiries with a sophisticated, authoritative tone.

● Creative Collaboration: Partner directly alongside professional graphic designers to guide the visual direction, layout, and production of high-impact marketing materials.

● Collateral Readiness: Oversee the refinement and output of bespoke digital brochures, trade presentations, and pitch decks tailored to specific global markets.

● Asset Management: Organize and centralize the company's expanding multimedia library, ensuring that regional imagery, property descriptions, and campaign assets remain meticulously categorized and current.

● Campaign Architecture: Design, launch, and optimize sophisticated cold email sequences targeting luxury travel clients.

● Deliverability and Compliance: Monitor domain health, manage email authentication protocols, and oversee list hygiene to guarantee high deliverability and open rates.

● Lead Nurturing and CRM Integrity: Maintain immaculate records within the CRM, tracking engagement history, classifying lead responses, and seamlessly transitioning warm prospects to the Business Development team.

● Performance Analytics: Audit campaign metrics weekly, providing data-backed insights on open rates, response rates, and conversion funnels to continuously refine outreach angles.

● Maintain professional flexibility to assist with any additional tasks or projects required by management to ensure business success.

● Academic Background: A University Degree in Marketing, International Business, Communications, or a related field is mandatory.

● Experience: Minimum of 4 years of professional progressive experience in digital marketing, content production, brand management, or corporate communications.

● Subject Matter Expertise: Deep operational understanding of email automation engines, deliverability protocols, and social media ecosystems. Direct experience within luxury tourism or a premium DMC framework is highly advantageous.

● Communication Mastery: Exceptional written and verbal English skills; the ability to compose sophisticated, persuasive, and nuanced copy tailored to high-end international clients and trade partners without relying on contractions or corporate jargon.

● Operational Accuracy: Meticulous attention to data integrity, lead list hygiene, and technical metrics for analytical reporting and CRM management.

● Tech Proficiency: Advanced hands-on skills with marketing automation platforms (such as Brevo), social media scheduling suites, and graphic design tools (such as Canva and CapCut).

● Project and Research Skills: Strong structural organization, marketplace research abilities, and a proactive mindset toward trend analysis and target market identification.

● Customer Excellence: A high-level commitment to premium brand representation, professional community engagement, and prompt, polished lead nurturing.

● Passion for the Industry: A genuine and demonstrable interest in the luxury travel landscape, brand aesthetics, and the art of digital storytelling.

● Project Management Experience: Previous experience managing end-to-end digital marketing campaigns, content calendars, or lead-generation sprints from inception to completion.

● Analytical Research Skills: Proven ability to monitor, synthesize, and present campaign performance data to support strategic business development.

● Agility and Proactivity: This role thrives in an intense, fast-paced operational structure where independent problem-solving and a self-starting mindset are critical to success.

● Cross-Functional Collaboration: The ability to interface seamlessly with a cross- functional, multi-destination team, balancing diverse operational insights and collective brand goals.

● Global Operational Hours: Due to the international nature of our source markets and trade partners, this position requires high flexibility. It demands the capacity to work across multiple time zones, including occasionally early mornings, late evenings, or weekends, to maintain a flawless cadence of communication.