MARKETING & OPERATIONS LEAD SUPERVISOR

1. Job Title: Marketing & Operations Lead

2. Department: Marketing
3. Location: Mwanza, Tanzania
4. Employment Type: 2 years contract

5. Job Purpose

The Marketing & Operations Lead will be responsible for overseeing the execution of marketing strategies and campaigns to promote the company’s products and services. The role ensures effective coordination of marketing activities, supervises the marketing team, and contributes to achieving business growth and brand visibility.

6. Key Responsibilities

· Develop and execute marketing initiatives to promote industrial gas products and services across target sectors.

· Supervise and coordinate daily marketing activities and campaigns.

· Assist in developing and implementing marketing plans and strategies.

· Monitor and analyse market trends, customer behaviour, and competitor activities.

· Oversee digital marketing efforts including social media, email campaigns, and online

· Coordinate with production and other departments to align marketing initiatives with business objectives.

· Prepare and present marketing performance reports to management.

· Conduct market and competitor analysis to identify growth opportunities and industry trends.

· Monitor customer feedback and market intelligence to improve service offerings and customer retention.

· Maintain brand consistency across all communications and customer touchpoints.

· Monitor marketing budgets and ensure cost-effective use of resources.

· Train, mentor, and evaluate marketing team members.

7. Operations Coordination

· Coordinate daily operational activities between sales, logistics, production, and customer service teams.

· Monitor stock levels, cylinder movements, delivery schedules, and supply chain performance to support uninterrupted customer service.

· Assist in planning and optimizing operational workflows to improve efficiency and reduce downtime.

· Support implementation of operational policies, safety procedures, and quality standards in line with industry regulations.

· Liaise with suppliers, transport providers, and internal stakeholders to ensure timely product availability and distribution.

· Track operational KPIs including delivery performance, customer response times, and service efficiency.

8. Key Performance Indicators (KPIs)

· Lead generation and customer acquisition

· Increase in brand awareness and customer engagement

· Customer retention and satisfaction levels

· On-time delivery and operational efficiency

· Inventory and supply coordination accuracy

· Revenue growth support

· Timely execution of marketing activities

· Team performance and productivity

9. Qualifications & Experience

· Bachelor’s degree in Marketing, Business Administration, or a related field

· Minimum of 3–5 years of experience in marketing, operations coordination, or commercial support roles, with at least 1–2 years in a supervisory role

· Strong understanding of digital marketing tools and platforms

· Experience in campaign management and market research

· Experience within industrial gases, manufacturing, engineering, chemicals, or industrial sectors is advantageous.

· Knowledge of health, safety, and compliance standards within industrial environments is beneficial.

10. Skills & Competencies

· Commercial awareness and customer-focused mindset

· Strong leadership and team management skills

· Excellent communication and interpersonal skills

· Attention to detail and process orientation 

· Analytical and problem-solving abilities

· Creativity and innovation in marketing strategies

· Time management and organizational skills

· Proficiency in Microsoft Office, CRM/ERP systems and marketing software/tools

11. Working Conditions

· Office-based with occasional fieldwork

· May require working beyond normal hours during campaigns or events

12. Authority Level

· Supervise marketing staff

· Recommend marketing strategies and budget allocations

· Approve routine marketing activities within assigned limits