Agribusiness sales & marketing

 Key Responsibilities:

• Sales and Client Acquisition:

  • Promote Tinga’s range of agricultural equipment and services to individual farmers, cooperatives, and agribusinesses.

  • Develop and implement sales strategies to achieve branch targets.

  • Maintain relationships with existing clients and identify opportunities for upselling additional services.​

• Marketing and Outreach:

  • Organize and participate in farmer training sessions, field demonstrations, and agricultural fairs.

  • Collaborate with local agricultural extension officers to disseminate information about Tinga’s offerings.

  • Utilize digital platforms, including the E-Tinga app, to reach a broader audience. ​East African Watch+3The Times Kenya+3tingarentals.com+3

• Partnership Development:

  • Establish and nurture partnerships with NGOs, SACCOs, and government agencies to expand Tinga’s reach.

  • Engage with community leaders to promote group leasing models and collective farming initiatives.​

• Market Research and Analysis:

  • Gather feedback from clients to inform service improvements.

  • Monitor market trends and competitor activities to identify new opportunities.

  • Prepare regular reports on sales performance and market insights.

    
    

    Qualifications:

    • Bachelor’s degree in Agribusiness, Marketing, Agricultural Economics, or a related field.

    • Minimum of 3 years of experience in agricultural sales, marketing, or extension services.

    • Strong understanding of the agricultural landscape in Narok County, including key crops like potatoes, maize, and wheat.

    • Proficiency in using digital tools and platforms for marketing and client engagement.

    • Excellent communication and interpersonal skills, with fluency in English and Kiswahili; knowledge of local languages is an advantage.

    • Valid driver’s license and willingness to travel within the county.