Brand and Marketing Strategist

Job Responsibilities and Duties

• Measures KPIs that are relevant to marketing and sales efforts
• Ensures that branding is consistent throughout all online and offline media channels
• Conducts market and competitive research to determine brand positioning, as well as competitor strengths and weaknesses
• Analyzes market trends to stay up-to-date with current developments
• Performs internal SWOT analysis
• Leads idea generation and brainstorming sessions
• Determines the best selection of media channels for marketing activities
• Evaluates the success of marketing campaigns
• Strategizes and conducts digital media campaigns
• Creates digital content
• Manages the company main lines, website and social media accounts
• Coordinates with cross-functional teams
• Follows the latest digital media developments and trends
• Organizes events and campaigns
• Tracks key metrics
• Stays updated with industry trends and the relevant laws

Brand and Marketing Strategist Job Requirements

• Bachelor’s degree in Marketing, Business Management, Business Administration, Media or similar discipline
• At least 3 years’ experience in brand strategy, brand management, or marketing roles is preferred
• Proficient with MS Office
• Proficient in Adobe Photoshop and other editing software
• Familiarity with campaign-evaluating metrics and media buying
• Comfortable with handling data
• Strong aptitude for math and statistics
• Deep understanding of marketing principles and best practices
• Broad knowledge of analytics tools and media channels
• Excellent analytical, decision-making, and communication skills
• Excellent project management skills
• Great presentation skills
• Creative and innovative
• Works well under pressure
• Strong organizational skills
• Driven by results and detail-oriented

How to apply

• Send CV to hrpallacredit@gmail.com. Include references and links to your socials
• Analyze Palla Credit and Rivercourt brand based on the information you get prepare a presentation touching on

Ø  What you think of the brand

Ø  What you will change if you got the job

Ø  Brief brand elevation strategy

                       Submissions to be presented during interview

Deadline for application – 10th November 2023