Digital Maketer
Job summary
The Digital Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms to increase brand awareness, generate quality leads, and support admissions growth. The ideal candidate has strong expertise in performance marketing, content strategy, and analytics, with a passion for education.
Job descriptions & requirements
Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms
Manage and optimize paid campaigns to generate high-quality student leads and maximize ROI
Develop and implement SEO and SEM strategies to improve website traffic and search rankings
Create, manage, and optimize content for social media, websites, landing pages, blogs, and email campaigns
Track, analyze, and report campaign performance using tools such as Google Analytics, Search Console, and ad dashboards
Collaborate with the admissions and academic teams to align marketing efforts with enrollment goals
Manage the college’s social media presence and online reputation
Conduct market research and competitor analysis to identify trends and growth opportunities
Optimize landing pages and lead funnels to improve conversion rates
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