1 month ago
Marketing and Social Media Executive
Anonymous Employer
Marketing & Communications
Retail, Fashion & FMCG
Confidential
Easy Apply
Job Summary
The Marketing & Social Media Executive is responsible for developing and executing marketing strategies and social media campaigns to build brand awareness, drive engagement, and support business growth. The role involves content creation, digital marketing, event support, and analytics tracking to ensure effective and measurable marketing outcomes.
- Minimum Qualification : Bachelors
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
Department: Sales
Reporting to: Head of Sales and Marketing
Roles and Responsibilities
Social Media Marketing
- Develop and implement social media strategies aligned with overall marketing goals.
- Create, curate, and schedule engaging content across multiple platforms.
- Monitor engagement, respond to comments/messages, and build online communities.
- Track performance analytics and adjust strategies for better results.
E-Commerce
- Maximize e-commerce sales.
- Plan and execute digital advertising campaigns.
- Optimize campaigns for lead generation and conversion.
- Support SEO and website content updates to drive traffic.
Communication and Brand Marketing
- Develop strategy and execution of communication instore and outdoor to increase sales.
- Develop marketing material to help placement of products.
- Develop marketing collateral including graphics, videos, blogs, newsletters, and presentations.
- Maintain consistent brand voice and visual identity across all channels.
- Support storytelling and campaign messaging.
- Support the planning and execution of marketing events, activations, and partnerships.
- Liaise with vendors, agencies, and partners for marketing activities.
- Track marketing assets and promotional materials.
Graphic Design
- Conceptualize and design digital and print marketing materials, including posters, social media graphics, product packaging visuals, banners, and promotional materials.
- Ensure all design work aligns with the company’s brand guidelines and marketing objectives.
Reporting
- Prepare regular reports on campaign performance, social media growth, and ROI.
- Provide recommendations based on insights to improve marketing strategy.
- Stay updated with trends, competitor activities, and emerging marketing tools.
Education:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Certification in Digital Marketing, Social Media Management, or E-commerce Marketing will be an added advantage.
Experience:
- Minimum 2–3 years’ experience in social media management, digital marketing, or brand communication, preferably within the FMCG, retail, or e-commerce sector.
- Proven experience managing and growing social media platforms with a strong understanding of platform algorithms and audience engagement.
- Demonstrated ability to run paid advertising campaigns (Meta, Google Ads, or similar), including performance tracking and ROI analysis.
- Hands-on experience with content creation tools such as Canva, Adobe Suite, or CapCut for basic graphic and video editing.
- Familiarity with SEO principles, analytics tools (Google Analytics, Meta Insights, etc.), email marketing platforms (e.g., Mailchimp, HubSpot).
- Strong understanding of brand positioning, storytelling, and customer engagement across both digital and physical retail environments.
- Experience in planning and executing marketing activations, events, and partnerships will be an added advantage.
Key Skills and Competencies:
- Excellent written and verbal communication skills.
- Proven experience creating graphic and video content for online and print campaigns.
- Strong creativity and attention to detail.
- Analytical mindset with ability to interpret data and make data-driven decisions.
- Excellent organizational and multitasking skills.
- Self-driven, innovative, and able to work under minimal supervision.
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