Brand Manager, Business Marketing at KCB Bank Kenya

Job Description (adsbygoogle = window.adsbygoogle || []).push({}); Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, . The holding company oversees KCB Kenya – incorporated with effect from January 1, – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It also owns KCB Insurance Agency, KCB Capital, KCB Foundation and all associate companies. The holding company was set up to among other things to enhance the Group’s capacity to access unrestricted capital and also enable investment in new ventures outside banking regulations, achieve operational and strategic autonomy for the Group’s operating entities and enhance corporate governance across the Group and oversight in management of subsidiaries.Key Responsibilities Developing annual brand plans for differentiated complex and diverse product lines, as well as executing tactical initiatives for the products’ marketing in a seamless manner.Working closely with relevant departments and business units, convene quarterly site visits across all branches, with relevant vendors, to ensure the standards of the brand are maintained at all times across all brand touch points.Develop and leverage on strategic partnerships to catalyze product branding, visibility and uptake across the target markets.Work collaboratively with the MCC teams to bring the approved marketing programs to life i.e. events, digital marketing, communications, PR support, etc.Responsible for budget planning, control and expense tracking of all projects to ensure they are delivered within budget, and within policy, to meet the objectives across their Business Units.Uphold the brand guidelines across the Group and all business units as well as all Bank’s touch points, communicating across the business as a champion of the company’s brand guidelines, solidifying partnerships with business unit leaders to secure brand identity and maintain brand integrityReviewing and enhancing all communication materials and collateral within the business to ensure adherence and consistency to the overall Brand Positioning, Values and Identity Standards.Convening regular progress review meetings with advertising, media, PR and experiential agencies, to ensure tracking of all ongoing projects, and manage work progress on an ongoing basis.Continuous monitoring of 3rd party performance and sharing findings to inform annual reviews and SLA management.Continuous evaluation of all marketing activities (including activation analysis, advertising campaigns, return on investment etc) – documenting learning’s and ensuring they are factored in the development of subsequent initiatives. The PersonFor the above position, the successful applicant should have the following: A bachelor’s degree in marketing, Advertising or Business-related degreeAt Least 5 years’ experience managing a brand or product portfolio and supported by a track record.At Least 2 years’ experience in Creative Agency.