Content & Social Media Marketer

Job Description: “Content & Social Media Marketer”

Reporting into Marketing Manager

Direct Reports None

Key Responsibilities

Organizational:

• Develop content for BRK clients, blogs & social media platforms

• Communicate with colleagues and share insights on Slack

• Coordinate on-time delivery of content & social media marketing tasks via Trello

• Join weekly marketing meetings

• Coordinate with the design team on visual assets for content & social media

• Liaise with ops & sales teams to monetize content & social media activities

Reporting:

• Own content master and editorial calendar

• Analyze and report on the impact of content marketing on KPIs creating clear action items from insights

• Report on top-performing content categories, formats, social media posts and create clear action items from insights

• Weekly, Monthly KPI documents

• Trimester performance reviews and set OKR plans

Functional:

• Full ownership for content & social marketing strategy and execution

• Document proven tactics in community/BRK marketing playbook and ensure adherence to content & social media marketing framework

• Ensure documentation of all content & social media marketing tests in channel briefs and communicate learnings

• Keep track of content & social media marketing best practices and communicate key insights to the team

• Execute all content & social media marketing tasks

• Oversee social media accounts' design (e.g. Timeline cover, profile pictures, and blog layout)

• Create and lead execution of republishing strategy for BuyRentKenya blog.

• QA all blog & social media posts for quality (spelling, imagery, and other components)

• Generation of weekly engagement posts, brand storytelling posts for BuyRentKenya social media pages

• Management and moderation of all social media activities on BuyRentKenya Social Media pages

• Identify tactics to improve content writing, design, and video creation guidelines in line with the brand voice.

• Weekly scheduling of social media posts via Falcon

• Research and write viral, SEO evergreen, and media focused articles

• Write sponsored articles for media outreach

• Identify new content & social opportunities based on keyword, competitor insights, and other assessments

• Monitor and evaluate content & social media initiatives from competitor brands

• Stay up-to-date with current technologies and trends in social media, design tools, and applications.

Key Relationships

• CEO

• Marketing Manager

• SEO Specialist

• BuyRentKenya Sales & Operations team

• Graphic Designers

About the candidate:

• Degree in marketing or relevant field.

• 3+ years of experience as a social media manager or content marketer.

• Hands-on experience in content management.

• Excellent copywriting skills.

• Solid knowledge of SEO, keyword research, and Google Analytics

• A self-starting, enthusiastic problem solver.

• A strong communicator with excellent written and verbal skills