Design & Digital Marketing Associate
Dot Glasses Kenya Ltd
Marketing & Communications
Job Summary
We are seeking a creative and results-driven Digital Marketing & Graphic Design Associate to lead our digital campaigns, content creation, and branding. You will manage our online presence, design marketing materials, and support customer conversion strategies across our digital platforms.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Are you passionate about customer experience, lead conversion, and building strong client relationships?
Do you thrive on communication, follow-ups, and turning interest into action?
If so, we’re looking for a proactive and results-driven individual to join our team and strengthen our customer engagement and retention efforts.
Role: Design & Digital Marketing Associate
Location: Nairobi, Kenya
Contract: Full-time
About us
Our purpose is to make basic eye care affordable and accessible to everyone. Globally, 1 billion people need, yet cannot access, corrective eyeglasses, making it the largest unmet disability in the world. East Africa is home to 50 million of these people. For example, in Kenya 7.5 million people need eyecare, yet only 1.6 million can visit an eyecare provider. This results in over 75% of cases of vision impairment being preventable. This is made worse as even low-quality glasses are expensive, costing more than USD 20.
This has a huge impact on people’s lives. Vision is our most dominant sense. Without glasses it is challenging to earn an income, learn or live a quality life. It also hinders all development agendas governments and agencies may have. A student without glasses is 3x more likely to fall behind! Simply wearing glasses improves incomes by 18%, meaning people do not rely on others for daily tasks - which reduces exposure to financial theft and fraud.
Our solution is a revolutionary, award winning, design of eyeglasses frame and testing process that can be done without a vision care specialist. Dot Glasses distributors can provide eyeglasses for only KES 800 on average. The testing and assembly for each client is done instantly within 5 minutes. The glasses are sold through a diverse network of distribution partners in 8+ countries.
As we transition from start-up to scale-up, we’re looking for a versatile and driven Digital Marketing & Graphic Design Associate to boost our visibility, generate leads, and ensure our brand is consistent, modern, and impactful.
Key Responsibilities:
Digital Campaigns & Lead Generation
● Plan and execute paid campaigns (Google Ads, Meta platforms, LinkedIn) to generate leads.
● Optimize campaigns based on performance and report on ROI.
● Craft engaging content for social media, WhatsApp marketing, and email newsletters.
● Collaborate with field teams to align online campaigns with on-ground activities.
Graphic Design & Brand Assets
● Design compelling visuals for print and digital use (social media, flyers, banners, presentations, etc.).
● Create simple infographics, short videos, and branded templates for team and partner use.
● Maintain consistent branding across all communication channels.
Website & Content Management
● Update and manage content on the Dot Glasses website.
● Ensure content is optimized for SEO and mobile responsiveness.
● Contribute to the blog and visual storytelling online.
Reporting & Continuous Improvement
● Track digital performance metrics and present weekly insights.
● Adapt messaging and design based on feedback and data.
● Support partner requests for marketing materials and training.
This Job Might Be for You If You:
● Are passionate about creative storytelling, brand growth, and digital impact.
● Love both the strategy and the execution of marketing.
● Have a keen eye for design and attention to detail.
● Are curious, resourceful, and ready to wear multiple hats.
● Can multitask, stay organized, and follow up effectively.
● Want to make a social impact by supporting access to affordable eye care.
● Enjoy working in a diverse, mission-driven, fast-growing organization
Requirements & Qualifications:
● Degree in Marketing, Communications, Graphic Design, or a related field.
● 3+ years of experience in digital marketing, content creation, and graphic design.
● Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign).
● Familiarity with Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
● Experience with Mailchimp, WhatsApp Business, and social media scheduling tools.
● Strong communication skills in English. Swahili and/or French is a bonus.
● Bonus: Basic video editing (CapCut, Canva video, Premiere Rush), SEO knowledge, or CMS familiarity.
Compensation & Benefits:
● Base Salary: KES 45,000–55,000 based on experience and market standards.
● Performance Bonus: Based on personal and company.
● Incentives: For top-performing designs or digital campaigns.
● Medical cover: For self and two dependants
● Training & Development: Access to digital skills and design learning opportunities.
● Flexible Work Arrangements: Hybrid work possible after probation.
● Training & Development: On-the-job coaching and professional growth opportunities.
● Flexible Work Arrangements: Potential for remote/hybrid work after probation.
● Team Lunch: Served in the office Mondays and Fridays
Does this sound like the job for you?
Send us your CV and a one-page cover letter. Tell us:
● Why you want to work at Dot Glasses
● What makes you a great fit for this role
● A link to your portfolio or 3 sample works you’ve designed
If this isn't for you but you know someone perfect for it—share this JD with them!
Deadline: Rolling applications ( Applications are reviewed as they come)
Location: Nairobi, Kenya
Contract: Full-time
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