Digital Marketer

QUALIFICATIONS

• Diploma or Degree in Digital Marketing, Marketing, Communications, or a related field.
• Minimum 2 years’ experience in digital marketing.
• Proven experience managing social media platforms and digital campaigns.
• Strong skills in content creation, copywriting, and social media management.
• Knowledge of digital advertising platforms and online marketing tools.
• Ability to analyze digital marketing metrics and prepare performance reports.
• Creative, proactive, and target-oriented.
• Strong communication and organizational skills.
• Experience in manufacturing, steel, construction, or related industries will be an added advantage.

KEY RESPONSIBILITIES

• Develop and implement digital marketing strategies to grow the company's online presence.
• Manage and maintain social media platforms and digital channels.
• Create engaging content including posts, graphics, videos, and promotional materials.
• Plan and execute paid digital advertising campaigns.
• Monitor social media engagement, website traffic, leads, and campaign performance.
• Conduct market and competitor research to identify growth opportunities.
• Generate leads and support business development through digital channels.
• Maintain consistent brand messaging across all digital platforms.
• Prepare regular digital marketing performance reports.
• Collaborate with the sales and management teams to support business growth.